What are the responsibilities and job description for the Specialist, Marketing position at Lanco Group of Companies?
We are seeking a passionate and results-driven Marketing Content Specialist to join our dynamic, growing marketing team. You will be instrumental in helping our organization shape and amplify our brand voice across multiple platforms and audiences for the companies within our corporate portfolio, spanning the following industries: material handling, terminal automation, supply chain, and sports & entertainment.
The Marketing Content Specialist will be responsible for developing and executing messaging, branding, and content initiatives that support our brand identity, campaigns, and business objectives. This role will lead content creation (such as blogs, website copy, press releases, white papers, brochures, case studies, etc.,), manage social media channels, and ensure brand consistency across internal and external communications.
This role is located on-site at our Homewood, IL headquarters.
Essentials Functions
We foster a collaborative team environment that values innovation and encourages creative solutions to drive positive organizational impact. Our employees are the key to 70our success and help us stand out from our competitors. The base pay range for this role is $70,000 to $80,000. The final compensation offer may vary based on factors such as experience, education, skills, and location. We offer competitive pay, paid time off, and comprehensive benefits, including medical, dental, vision, life insurance, and a 401(k) plan.
Lanco is an equal opportunity employer. All employment-related decisions, including but not limited to hiring, compensation, promotion, discipline (including termination), evaluation, training and development opportunities, etc., are made without discrimination on the basis of race, color, sex, sexual orientation, gender-related identity, pregnancy, national origin, ancestry, religion, age, military status, protected disability, citizenship, genetic information or any other category protected by applicable law.
The Marketing Content Specialist will be responsible for developing and executing messaging, branding, and content initiatives that support our brand identity, campaigns, and business objectives. This role will lead content creation (such as blogs, website copy, press releases, white papers, brochures, case studies, etc.,), manage social media channels, and ensure brand consistency across internal and external communications.
This role is located on-site at our Homewood, IL headquarters.
Essentials Functions
- Develop and refine company messaging frameworks, brand voice, and positioning
- Ensure brand consistency across all platforms, materials, and stakeholders
- Write, edit, and manage high-quality content including blogs, press releases, social posts, case studies, ad copy, etc.,
- Collaborate with subject matter experts to produce thought leadership content
- Own and grow the company’s social media presence (LinkedIn, Facebook, and Instagram primarily)
- Create and schedule engaging posts, monitor performance, and drive engagement
- Work closely with the marketing director, HR, internal communications, and business unit leaders to support company-wide initiatives and campaigns
- Coordinate with external vendors or agencies as needed
- Collaborate with HR on employer branding and company culture marketing
- Work closely with the marketing director and thought leaders across the organization for obtaining editorial placements and media coverage
- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- 5–8 years of experience in marketing communications, content marketing, or corporate communications—preferably in a B2B or industrial setting
- Exceptional writing, editing, and storytelling skills
- Strong understanding of branding, tone, and messaging
- Proficiency in content tools (WordPress) and social media scheduling
- Ability to manage multiple projects in a fast-paced environment
- Experience with light graphic editing (Canva, Adobe Express) a plus
We foster a collaborative team environment that values innovation and encourages creative solutions to drive positive organizational impact. Our employees are the key to 70our success and help us stand out from our competitors. The base pay range for this role is $70,000 to $80,000. The final compensation offer may vary based on factors such as experience, education, skills, and location. We offer competitive pay, paid time off, and comprehensive benefits, including medical, dental, vision, life insurance, and a 401(k) plan.
Lanco is an equal opportunity employer. All employment-related decisions, including but not limited to hiring, compensation, promotion, discipline (including termination), evaluation, training and development opportunities, etc., are made without discrimination on the basis of race, color, sex, sexual orientation, gender-related identity, pregnancy, national origin, ancestry, religion, age, military status, protected disability, citizenship, genetic information or any other category protected by applicable law.
Salary : $70,000 - $80,000