General Manager

General Manager (GM) LaMar’s Donuts & Coffee

Fort Collins, CO

About LaMar’s Donuts & Coffee

LaMar’s Donuts & Coffee is a fast luxe hospitality brand built on heritage craftsmanship and modern execution. We produce made from scratch gourmet artisan donuts, handcrafted espresso beverages, and premium coffee and tea programs across all dayparts.

We combine culinary excellence, disciplined systems, and elite leadership standards. As we scale across Colorado and nationally, we are seeking high performance leaders who lead from the front.

Position Summary

The General Manager (GM) is the senior on site executive leader responsible for total store performance, financial results, team culture, brand execution, and strict adherence to company SOPs and KPIs.

This is a high accountability, high performance leadership role requiring:

• Open availability (including overnight/graveyard shifts)
• Early morning production leadership (3:00 AM 5:00 AM start times)
• Weekends, (Saturday and Sunday) holidays, and extended hours (55 60 hours/week as needed)

The GM leads on the floor, in production, and in service—not from the office.

Compensation (Colorado Pay Transparency)

• Base Salary: $60,000 to $105,000 annually (depending on experience and performance history)
• 5% salary for employees who: o Speak English AND at least one additional language (besides Spanish, see below)
• Are approved by management as actively using bilingual skills in the workplace oApplies to all hours worked (not just service time)
• 10% salary for employees who: o Speak English AND Spanish
• Are approved by management as actively using bilingual skills in the workplace
• Applies to all hours worked (not just service time)

Benefits may include:

• Health, dental, vision, life and supplemental insurance (if applicable)
• Paid Time Off (PTO) and sick leave
• Leadership development and advancement pathway and unlimited opportunity

Core Responsibilities

Operational Excellence & Compliance

• Enforce all LaMar’s Standard Operating Procedures (SOPs) without deviation
• Ensure compliance with: o Colorado Department of Public Health & Environment (CDPHE)
• OSHA workplace safety standards oColorado Wage & Hour laws
• Maintain required certifications (ServSafe Manager, Food Handlers Card)
• Oversee: o Made from scratch production
• Espresso calibration & beverage quality oInventory, ordering, and par levels
• Waste control systems oOpening/closing execution
• Conduct audits and implement corrective actions

Financial & KPI Accountability

Full ownership of store level financial performance:

• Sales growth (daily, weekly, monthly)
• Labor cost % and scheduling efficiency
• Food & beverage cost controls
• Prime cost (COGS labor)
• EBITDA contribution
• Guest satisfaction & mystery shop scores
• Health inspection performance
• Employee retention

Must be able to:

• Interpret P&Ls
• Manage budgets and forecasting
• Drive revenue and profitability initiatives

Leadership & Culture

• Hire, train, and develop high performing teams
• Lead Assistant Managers, Shift Leaders, Bakers, and Baristas
• Maintain a culture of urgency, accountability, and respect
• Execute progressive discipline and documentation
• Ensure compliance with the Colorado Equal Pay Act and employment laws
• Build a bench of promotable leaders

Scheduling & Availability Requirements

• Open availability required
• Must work: o Overnight/graveyard shifts
• Early mornings (3:00 AM 5:00 AM starts) oWeekends and holidays
• Extended hours required during peak periods
• Must be physically present and leading in store operations

Physical & Work Environment Requirements

• Stand/walk 8 12 hours per shift
• Lift 50 lbs regularly
• Work in high temperature kitchen environments
• Safely operate commercial kitchen equipment
• Handle high volume, high stress operations with composure

Conduct & Professional Standards

• Demonstrate integrity, accountability, and strong moral character
• Maintain a zero tolerance policy for harassment or discrimination
• Uphold confidentiality of company and employee information
• Maintain clean, professional appearance aligned with brand standards
• Represent LaMar’s positively in the community

Qualifications

Required

• 5 years restaurant or hospitality management experience
• 2 years as a General Manager in a high volume concept
• Strong P&L and financial management experience
• Experience managing or scaling from less than $1M in some locations toward $2M annual revenue locations
• ServSafe Manager Certification (or ability to obtain quickly)
• Food Handlers Card (required)
• Experience with POS, inventory, and labor scheduling systems
• High School Diploma or GED

Preferred

• Coffee, bakery, fast casual, or artisan production experience
• Multi unit leadership exposure
• Proven track record of turning around or scaling store performance

FLSA Classification (Colorado Compliance)

This position is classified as Exempt Executive under:

• Fair Labor Standards Act (FLSA)
• Colorado Overtime and Minimum Pay Standards (COMPS Order)

The role meets exemption criteria including:

• Managing a recognized department/business unit
• Directing at least two full time employees
• Authority or influence over hiring/firing decisions
• Exercising independent judgment and discretion

Ideal Candidate Profile

We are seeking a leader who:

• Has a relentless work ethic
• Takes full ownership of results
• Thrives in early morning and production driven environments
• Leads from the front, not from the office
• Holds themselves and their team to elite standards
• Treats the store like their own business
• Protects the brand at all costs

Equal Opportunity & Pay Equity Statement

LaMar’s Donuts & Coffee is an Equal Opportunity Employer and complies with:

• Colorado Equal Pay for Equal Work Act
• Colorado Anti Discrimination Act (CADA)

We are an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status in accordance with applicable federal, state, and local laws.

This job posting will remain open until 4/17/2026 and will be extended if necessary.

Apply Now

If you are a high performance operator ready to lead at an elite level, we want to hear from you.

Apply today and build something exceptional with LaMar’s Donuts & Coffee.

About LaMars Ft Collins LLC

After perfecting his original donut recipe as a teenager in 1933, Ray LaMar opened the first LaMar’s Donuts in a converted gas station in Kansas City, Missouri. What began as a single shop rooted in craftsmanship and quality has grown into a franchised brand with locations across Kansas, Missouri, Colorado, and Nebraska. LaMar’s Donuts has earned numerous accolades and favorable reviews from respected publications such as The New Yorker and Gourmet, and was the first donut brand to be reviewed and acclaimed by Zagat, the world’s most trusted restaurant guide. To this day, LaMar’s Donuts are known by many as “simply a better donut.” Visit LaMars.com for more information.