What are the responsibilities and job description for the Digital Marketing Executive position at Lalamove?
At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to find the most innovative solutions for the world’s delivery needs. We are full steam ahead to make Lalamove synonymous with delivery and on a mission to impact as many local communities as we can. We have massively scaled our efforts across Asia, Latin America, Middle East, Europe and now have our sights on taking our best in class technology to the rest of the world. And we need your help to get us there!
We are currently looking for a talented and driven Performance Marketing Executive to join our team in New York. As we expand our presence and capabilities in New York, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our New York market.
\n- Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
- Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis
- Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms
- Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives
- Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers
- User Empathy: To be able think from a perspective of a user or a driver & build user journeys which are seamless
- High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time
- A minimum of 3 years experience in digital marketing for e-commerce or tech industry
- Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)
- A strong understanding of ad formats in Google
- Experience in setting up remarketing/retargeting ads
- Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
- Experience in running A/B testing
- Experience in collecting and analyzing data
- The ability to source information and learn on the fly
- An analytical and critical thinking mindset
- Independence, drive, and ability to work in a team
- Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools
- An ability to multitask and perform under tight deadlines
- Good command of English
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
