Digital Marketing Operations & Activation Specialist

WHY LALA?

At LALA U.S., we are building brands at the intersection of culture, quality, and growth. As we scale our marketing and commercial capabilities, strong operational execution is essential to turning strategy into results. This role sits at the core of that effort, ensuring our plans are well coordinated, efficiently executed, and grounded in clear performance visibility.

You will play a central role in enabling the broader marketing and activation team, driving digital execution, campaign coordination, and financial governance across initiatives. In a fast-paced, entrepreneurial environment, your work will help bring structure, discipline, and clarity to how we operate, ensuring our brands show up consistently and our investments deliver impact.

JOB PURPOSE (SUMMARY)

The Digital Marketing Operations & Activation Specialist is the operational backbone of the Commercial Activation & Engagement team. This role supports the Integrated Marketing Manager, both Shopper Marketing Associate Managers, and Brand Managers by driving campaign coordination, digital execution, financial governance, and performance reporting across the team.

This role is responsible for financial governance across Shopper and Marketing investments, coordinates social and owned digital platform execution, and provides operational planning and execution logistics support for campaigns, activations, and agency workflows.

The Specialist serves as the central point of coordination for budget pacing, creative asset management, and integrated marketing and shopper calendar alignment.

The ideal candidate is highly organized, detail‑oriented, comfortable with numbers and systems, and excited to sit at the intersection of executing marketing, digital, and operational plans.

KEY RESPONSIBILITIES

Financial Governance & Marketing Operations

•  Manage invoices, POs, accruals, agency contracts, and monthly reconciliations with Finance

•  Track budget pacing across Shopper Marketing and Creative & Media and provide visibility into spend vs. plan

•  Maintain integrated marketing calendar across brand, shopper, and digital programs

•  Coordinate demo logistics and collateral distribution

•  Maintain creative asset library and approval workflows

Digital & Social Execution

•  Maintain brand website, social, and digital asset consistency

•  Support omnichannel campaigns through paid social and retailer digital media integration

•  Coordinate social and owned digital platform execution

Performance Reporting & Insights

•  Monitor digital shelf analytics and track retail media KPIs in partnership with agencies and Insights

•  Coordinate campaign trafficking and reporting cadence

•  Consolidate campaign KPI reports, dashboards, and support executive‑ready summaries

•  Provide performance insights to Brand and Activation leadership

EXPERIENCE / QUALIFICATIONS

• 2–4 years of experience in marketing operations, digital marketing, campaign coordination, project management, or a related function

• Experience managing budgets, POs, invoices, and financial reconciliation (ideally in partnership with a Finance team)

• Hands‑on experience with social media platforms, website content management, and creative asset workflows

• Familiarity with digital shelf analytics, retail media reporting, and paid social reporting preferred

• Experience working with agencies on campaign trafficking and reporting preferred

• Bilingual (English/Spanish) preferred

SKILLS & ATTRIBUTES

• Exceptional organizational skills and attention to detail

• Strong analytical skills with comfort in Excel, dashboards, and financial tracking

• Ability to manage multiple workstreams and stakeholders simultaneously

• Strong written and verbal communication skills

• Proactive, entrepreneurial spirit, solutions‑oriented mindset with a bias for action

• Comfortable with dynamic environments and navigating uncertainty, able to bring structure to unstructured workflows

EDUCATION

• Bachelor’s degree required

WORKING CONDITIONS

• Hybrid role based in Dallas, TX (Tuesday–Wednesday–Thursday in office)

• Regular office environment; ability to lift up to 10 pounds

• Travel 0–10% of the time based on business needs