Digital Marketing Operations & Activation Specialist

WHY LALA?

At LALA U.S., we are building brands that sit at the intersection of culture, quality, and growth. As a leader in Hispanic dairy, we have a unique opportunity to serve one of the fastest‑growing and most influential consumer segments in the country. This role offers the best of both worlds: the opportunity to apply best‑in‑class CPG marketing fundamentals while operating in a fast‑paced, entrepreneurial environment where ideas move quickly and impact is visible.

You will have the opportunity to work on high‑growth categories, lead meaningful initiatives, and gain exposure to senior leadership, all while helping shape the future of our business in the U.S.

JOB PURPOSE (SUMMARY)

The Digital Marketing Operations & Activation Specialist is the operational backbone of the Commercial Activation & Engagement team. This role supports the Integrated Marketing Manager, both Shopper Marketing Associate Managers, and Brand Managers by driving campaign coordination, digital execution, financial governance, and performance reporting across the team.

This role owns financial governance across Shopper and Marketing investments, coordinates social and owned digital platform execution, and provides operational planning and execution logistics support for campaigns, activations, and agency workflows. The Specialist is the single source of truth for budget pacing, creative asset management, and integrated marketing calendar coordination.

The ideal candidate is highly organized, detail‑oriented, comfortable with numbers and systems, and excited to sit at the intersection of marketing, digital, and operations.

KEY RESPONSIBILITIES

Financial Governance & Marketing Operations

•  Manage invoices, POs, accruals, agency contracts, and monthly reconciliations with Finance

•  Track budget pacing across Shopper Marketing ($3.2MM) and Creative & Media ($4.5MM) and provide visibility into spend vs. plan

•  Maintain integrated marketing calendar across brand, shopper, and digital programs

•  Coordinate demo logistics and collateral distribution

•  Maintain creative asset library and approval workflows

Digital & Social Execution

•  Maintain brand website, social, and digital asset consistency

•  Support omnichannel campaigns through paid social and retailer digital media integration

•  Coordinate social and owned digital platform execution

Performance Reporting & Insights

•  Monitor digital shelf analytics and track retail media KPIs in partnership with agencies and Insights

•  Coordinate campaign trafficking and reporting cadence

•  Consolidate campaign KPI reports, dashboards, and support executive‑ready summaries

•  Provide performance insights to Brand and Activation leadership

EXPERIENCE / QUALIFICATIONS

• 2–4 years of experience in marketing operations, digital marketing, campaign coordination, or a related function

• Experience managing budgets, POs, invoices, and financial reconciliation (ideally in partnership with a Finance team)

• Hands‑on experience with social media platforms, website content management, and creative asset workflows

• Familiarity with digital shelf analytics, retail media reporting, and paid social reporting preferred

• Experience working with agencies on campaign trafficking and reporting preferred

• Bilingual (English/Spanish) preferred

SKILLS & ATTRIBUTES

• Exceptional organizational skills and attention to detail

• Strong analytical skills with comfort in Excel, dashboards, and financial tracking

• Ability to manage multiple workstreams and stakeholders simultaneously

• Strong written and verbal communication skills

• Proactive, solutions‑oriented mindset with a bias for action

• Comfortable with ambiguity and able to bring structure to unstructured workflows

EDUCATION

• Bachelor’s degree required

WORKING CONDITIONS

• Hybrid role based in Dallas, TX (Tuesday–Wednesday–Thursday in office)

• Regular office environment; ability to lift up to 10 pounds

• Travel 0–10% of the time based on business needs