Marketing Manger

Position Summary

This is not an entry level position or a "designer" position. This will be an excellent opportunity for the right person. The Marketing Manager is responsible for planning, coordinating, and executing marketing efforts for High Dive HiFi Lounge and Lakeview Marina. The role exists to grow awareness, attendance, customer engagement, and revenue while maintaining consistent brand standards across both organizations.

The Marketing Manager serves as the central coordinator for marketing activities and is responsible for turning strategic direction into completed projects, campaigns, and communications.

Primary ResponsibilitiesMarketing Planning & Execution

·      Develop and maintain annual, quarterly, and monthly marketing calendars

·      Plan and execute marketing campaigns across multiple channels

·      Coordinate campaign timelines, deliverables, and priorities

·      Ensure consistent execution of marketing initiatives

Content & Communications

·      Manage social media accounts and content calendars

·      Develop email campaigns and newsletters

·      Maintain website content and online listings

·      Coordinate public-facing communications

Event Marketing

·      Promote concerts, DJs, special events, private events, and community programming

·      Coordinate marketing support for ticketed events and activations

·      Assist with audience development and attendance growth

Creative Asset Management

·      Create and manage marketing materials

·      Coordinate photographers, videographers, graphic designers, printers, and other vendors

·      Maintain organized libraries of marketing assets and brand materials

Community & Media Relations

·      Develop and maintain relationships with media contacts, community organizations, and strategic partners

·      Coordinate press releases and earned media opportunities

·      Identify partnership and cross-promotional opportunities

Marketing Operations & Reporting

·      Track campaign performance and key marketing metrics

·      Maintain marketing reports and dashboards

·      Recommend improvements based on results and performance data

·      Develop systems and processes that improve marketing efficiency and consistency

Decision-Making Authority

The Marketing Manager is expected to make day-to-day marketing decisions independently.

Major decisions involving:

·      Brand positioning

·      Creative direction

·      Marketing budgets

·      Major partnerships

·      Agency selection

·      Strategic initiatives

will be made in coordination with ownership.

QualificationsRequired

·      5–10 years of relevant marketing experience

·      Strong writing and communication skills

·      Strong project-management and organizational skills

·      Demonstrated ability to manage multiple projects simultaneously

·      Ability to work independently and exercise sound judgment

Technical Proficiency

·      Adobe Creative Suite (Photoshop, Illustrator, InDesign)

·      Canva

·      Mailchimp

·      Google Workspace

·      Meta Business Suite

Preferred

·      Hospitality, restaurant, venue, entertainment, arts, cultural, or event marketing experience

·      Concert, festival, or live-event promotion experience

·      Photography, videography, or graphic design experience

·      Website content management experience

Key Performance Indicators

Success in this role will be evaluated through a combination of:

·      Event attendance

·      Audience growth

·      Email list growth and engagement

·      Social media performance

·      Website performance

·      Marketing project completion

·      Campaign execution quality

·      Brand consistency

·      Community and media engagement

Characteristics of a Successful Candidate

·      Honest, cool, and easy to work with (no rock stars or drama queens)

·      Organized

·      Dependable

·      Resourceful

·      Low ego, team player

·      Strong attention to detail

·      Self-directed

·      Comfortable managing multiple priorities

·      Able to translate ideas into action

·      Able to consistently move projects from concept to completion

To apply, visit: https://forms.gle/uFVnAkqgK3rJZDQ98