Marketing Advisor

What It Is Like to Work at Lakeside Companies

Lakeside Companies is an entrepreneurial family firm in the Inland Northwest with a portfolio spanning commercial and residential construction, specialty manufacturing, agriculture, beauty, and more. In this role you will work directly with portfolio leadership on marketing work that has a visible impact on real business outcomes.

Job Summary:

The commercial operations team at Lakeside Companies is seeking a Marketing Advisor to execute and coordinate marketing activity across an active real estate portfolio. This is a mid-level individual contributor role — you will own day-to-day marketing execution for assigned entities, make tactical decisions independently, and bring senior leadership in for budget, strategy, and vendor contract decisions. You will work cross-functionally with Operations, Business Intelligence, and entity stakeholders to keep campaigns on track and results moving. The ideal candidate is a collaborative, communicative self-starter with 2–4 years of marketing experience, hands-on WordPress skills, and the organizational discipline to manage multiple projects simultaneously without direct reports.

Duties/Responsibilities

Strategy & Planning

• Execute marketing plans for assigned entities based on direction from senior leadership; own delivery across paid, organic, email, web, and events.
• Bring forward ideas and proposals for new strategies or tests; scope recommendations before escalating for approval.
• Support brand positioning and creative direction in alignment with entity leadership.

Agency & Vendor Coordination

• Serve as the day-to-day point of contact for external agencies and vendors — managing briefs, feedback, timelines, and deliverable review.
• Coordinate with internal team members, contractors, and portfolio entity stakeholders to keep projects moving.
• Escalate agency performance issues, contract decisions, and budget changes to senior leadership.
• This role has a clear growth path toward full agency relationship ownership, including budget authority and performance accountability.

Digital & Website

• Maintain and update portfolio company websites in WordPress; ensure content stays current, on-brand, and supports conversion (landing pages, SEO basics, tracking).
• Ensure consistency across all platforms: websites, listing sites, ads, signage, print, and social profiles.

Cross-Functional Collaboration & Operations

• Coordinate with Operations and Business Intelligence to align campaigns to availability, promotions, and business priorities.
• Manage campaign calendars and task lists; communicate status and blockers proactively to stakeholders.
• Manage marketing projects and events as requested by senior leadership.
• Maintain Architerra community presence including signage condition and accuracy; coordinate repairs and cleanup in response to damage or weather events.

Key Performance Indicators:

• On-time delivery and quality of assigned campaigns and projects
• Lead generation and engagement metrics for managed entities
• Consistency of brand execution across all platforms

Requirements

• 2–4 years of marketing experience; exposure to multi-brand or portfolio environments a plus.
• Collaborative Working Style: Comfortable working across teams without formal authority — builds alignment through communication, not hierarchy.
• Exceptional Communication Skills: Clear and professional written and verbal communicator; able to keep multiple stakeholders informed and aligned.
• Agency Coordination: Experience working alongside or interfacing with external agencies or vendors; able to manage briefs and feedback professionally.
• WordPress Proficiency: Hands-on experience updating and maintaining websites in WordPress including content, images, and basic formatting.
• Organized and detail-oriented; able to track multiple projects and deadlines simultaneously without direct reports or a team to delegate to.
• Familiarity with paid media, email marketing platforms, and basic analytics tools (Google Analytics, Meta Ads Manager, or similar).
• Self-starter who can operate independently within a defined scope and knows when to loop in leadership.