Marketing Specialist

SCOPE: 

We are seeking a creative and motivated Marketing Specialist to help drive traffic, generate leads, and support the sales process for our home communities. This role reporting to the Director of Marketing will work closely with our sales and operations teams to improve how our homes are marketed online and to develop creative strategies that bring prospective buyers through the door. 

This role is ideal for individuals interested in marketing, real estate, sales, or digital advertising who have hands-on experience generating leads and closing deals. 

RESPONSIBILITIES: 

Marketing & Lead Generation 

• Create and manage listings for homes on Facebook Marketplace, Zillow, Craigslist, and other platforms 
• Assist in developing and managing Google Ads and digital advertising campaigns 
• Create engaging flyers, brochures, and marketing materials 
• Help produce photo and video content for homes and communities 
• Develop creative strategies to increase walk-in traffic and appointment bookings 
• Research and test new marketing channels to attract buyers 

Sales Support 

• Assist sales managers with lead follow-up and appointment scheduling 
• Support the team during open houses and community tours 
• Help track leads and marketing performance 
• Assist with competitive market analysis 

Market Research & Strategy 

• Conduct competitive analysis of nearby communities and housing options 
• Identify pricing trends and marketing tactics used by competitors 
• Provide recommendations to improve marketing performance and sales conversion 

QUALIFICATIONS: 

• Bachelor’s degree required; degree in Marketing preferred
• One to two years of experience in Marketing, Sales, Real Estate, or a related field 
• Knowledge in digital marketing and sales 
• Experience running paid advertisements
• Experience with social media platforms and online marketplaces 
• Basic skills in Canva, Google Ads, or similar marketing tools preferred 
• Creative, organized, and comfortable working in a fast-paced environment 
• Strong communication skills and willingness to interact with prospective buyers 

What You’ll Gain 

• Hands-on experience in real estate marketing and sales 
• Experience running digital advertising campaigns 
• Exposure to lead generation and closing strategies 
• Opportunity to build a portfolio of marketing campaigns and materials 
• Mentorship from sales and marketing professionals 

Technical Skills Preferred  

• Canva or Adobe design experience 
• Social media marketing 
• Knowledge of Google Ads / SEO 
• Photography or video editing 

FLSA CLASS: 

REPORTS TO: Director of Marketing 

SUPERVIOSRY RESPONSIBILITIES: N/A

BUSINESS FUNCTION: Sales

POSITION CLASS: Admin

POSITION CODE: MKTNGSPC                                           

COMPETENCIES:  

• Treats everyone with respect, compassion and kindness – Builds internal respect and loyalty with customers. Demonstrates concern for customers. Effectively responds to customer needs. This includes responding timely to requests, listening to others, and seeking to understand others when there are differences of opinion, finding ways to build on each other’s ideas. Acts with empathy and focus, while able to resolve problems.
• Demonstrate integrity, transparency and doing things the right way – Makes lemonade out of lemons. This includes following policies, demonstrating financial responsibility with Lakeshore assets, complying with state and federal law, and practicing safety. Conforms to the highest professional standard. Turns challenges into wins.
• Collaboration and team work – Involve key stakeholders in decision making. This includes developing and maintaining positive work relationships. Enhances the level of mutual cooperation. Actively participates in team-oriented objectives and activities. Focuses on team success, over individual.
• Solves problems and is transparent about outcomes – Champions new initiatives beyond the scope of the department. Seeks to improve in all aspects of work performance. Creates an environment of continuous improvement and innovation. Encourages people to maintain high standards of quality and thoroughness. 
• Serves our employees and residents to improve their lives – This includes maintaining the property that creates curb appeal, a welcoming community environment, supports individual and family activities, creates a sense of neighborhood. At work, continually challenges self to grow and develop to be the best you can be at work.

LOCATION: Skokie, IL (Hybrid) Preferred – Open to Remote

COMPENSATION: $65,000 - $70,000/Salary (Based on experience)

Physical Requirements and work environment:

While performing the duties of this job; the noise level in the work environment is usually moderate; Continually required to sit; Occasionally required to lift up to 10 pounds. 

Lakeshore embraces Diversity and Inclusion, and is an equal opportunity employer.  Qualified applicants will receive consideration without regard to age, race, color, religion, sex, gender identity, sexual orientation, disability, national origin, or protected veteran status. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of background investigation including pre-employment drug screening. Lakeshore is a smoke-free and drug-free workplace, for the purpose of workplace safety. No recruiters or agencies without a previously signed contract. Only candidates whose profiles closely match requirements will be contacted during this search.  

Job ID: 42316

#IND

Salary : $65,000 - $70,000