The Digital Media/Marketing Activation Coordinator partners with the Director of Marketing to drive brand awareness, digital visibility, and sales for Lakeshore Beverage and its suppliers. The role manages digital marketing, website content, and e-commerce strategies to engage consumers and retailers, while also coordinating marketing resources and executing seamless brand activations with internal teams and agencies.

Role and Responsibilities

Digital Media

• Define digital strategy aligned with company goals and compliance guidelines
• Create and manage a consistent content calendar across all social channels
• Monitor and respond to messages and engagement
• Develop and execute email marketing campaigns (consumer, retailer, internal)
• Implement e-commerce strategies and digital campaigns to boost visibility
• Analyze web, email, and social metrics to optimize performance
• Track emerging platforms to keep marketing efforts innovative
• Manage digital budget to maximize ROI
• Maintain accurate and updated website content (LSB & Hand Family Companies)

Graphic Design

• Oversee third-party designers and collaborate with sign shop for campaigns
• Design creative assets for social media, email, blog, and events

Activation Planning & Promotion

• Plan and manage brand activations with internal teams and agencies
• Coordinate with sales to schedule and execute activations smoothly
• Attend key events and create content for social and blog
• Availability for evenings and weekends as needed
• Marketing Asset Coordination
• Support management of marketing materials (event tickets, POS, promos, signage) to drive brand initiatives

SAFETY

• Ensure all sales activities, deliveries, and merchandising are conducted safely and in accordance with company safety policies.
• Follow proper procedures for lifting, handling products, and operating vehicles to prevent injuries.
• Promote a culture of safety among retail staff and team members

• Must be at least 21 years of age
• Bachelor’s degree in marketing, Communications, Business, or a related field preferred
• 2–4 years of experience in digital marketing, social media, or brand activations
• Industry experience in beverage (beer, wine, spirits) or wholesale distribution is preferred
• Experience in event management and organizing special events preferred

Technical Skills

• Social media & Analytics: Platforms e.g. Instagram, Facebook, LinkedIn, TikTok their Insights, ROI tracking
• Content Creation: Adobe/Canva, Visual design
• Digital Tools: Email platforms, CMS (WordPress), Mailchimp, Klaviyo

Core Competencies & Soft Skills

• Copywriting: Engaging, Consistent voice
• Project Management: Organized, Cross-functional coordination
• Team Leadership: Activation staff management
• Strategic Thinking: Data-driven, Adaptive planning

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Occasional sitting and reaching.
• Must be willing and able to work nights and weekends.
• Since this role covers Chicago-based events, a valid driver’s license and reliable transportation are likely necessary for transporting POS materials or traveling between accounts.

Salary : $55,000 - $63,000