Demo

Sports Director & KWLM Morning Show Host

Lakeland Media
Willmar, MN Full Time
POSTED ON 9/27/2025
AVAILABLE BEFORE 10/26/2025

We are seeking a dynamic and versatile Sports Director & KWLM Morning Show Host to join our

team. This unique role combines on-air talent with leadership in sports coverage, creating engaging,

entertaining, and informative content that connects with our audience. The ideal candidate is

passionate about sports, skilled in live broadcasting, and able to bring energy and creativity to our

morning show.

Key Responsibilities

On-Air Host:

  • You will be the host of the KWLM Morning Show, delivering engaging, entertaining, and
  • community-focused content.
  • Develop and execute daily show prep, including trending topics, local interviews,
  • entertainment, and audience interaction.
  • Conduct interviews with guests, community leaders, and listeners.
  • Maintain a strong and consistent on-air personality that reflects the station’s brand.

Sports Director Duties:

  • Lead the station’s sports coverage, including play-by-play, pre-game/post-game shows, and
  • special sports programming.
  • Coordinate with local schools, colleges, and professional teams to ensure comprehensive
  • sports coverage.
  • Write and deliver on-air sports reports and updates.
  • Assign, mentor, and schedule part-time or freelance sports staff and contributors.
  • Represent the station at local sporting events and press conferences.

Additional Responsibilities:

  • Engage with listeners across social media platforms and create digital content that supports
  • on-air programming.
  • Voice and produce commercials, promos, and imaging as needed.
  • Participate in station promotions, community events, and appearances.
  • Work collaboratively with the programming and sales teams to support station initiatives.

Qualifications

  • Prior on-air experience in radio (morning show and/or sports broadcasting preferred).
  • Strong knowledge of local and national sports.
  • Excellent communication, interviewing, and storytelling skills.
  • Ability to multi-task, work under pressure, and meet deadlines.
  • Experience with audio editing, production software, and broadcast equipment.
  • Comfortable with social media platforms and digital content creation.
  • Flexible schedule, including nights, weekends, and holidays for sports coverage.

Preferred Attributes

  • Engaging, relatable on-air personality with a sense of humor and creativity.
  • Team player with strong collaboration skills.
  • Passionate about connecting with the community and building listener loyalty.
  • Organized and detail-oriented with leadership qualities.


Salary: $40,000 - $55,000

Benefits:

Medical/Dental/Vision Insurance, PTO, 401K


Do you have a positive, winning attitude and a love of connecting with people? Check out our stations at www.willmarradio.com then click on Employment to submit a preliminary application and audio. Or email your resume and audio to hr@willmarradio.com


Close date: October 17, 2025


Lakeland Media provides equal employment opportunities (EEO) to all employees and applicants for

employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In

addition to federal law requirements, Lakeland Media complies with applicable state and local laws

governing nondiscrimination in employment in every location in which the company has facilities. This

policy applies to all terms and conditions of employment, including recruiting, hiring, placement,

promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Lakeland Media expressly prohibits any form of workplace harassment based on race, color, religion,

gender, sexual orientation, gender identity or expression, national origin, age, genetic information,

  • disability, or veteran status.

Salary : $40,000 - $55,000

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