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Financial Advisor II

Lake Trust Credit Union
Grand Rapids, MI Full Time
POSTED ON 10/29/2025 CLOSED ON 12/29/2025

What are the responsibilities and job description for the Financial Advisor II position at Lake Trust Credit Union?

Financial Advisor II
 

More Than A Job!

Why do you work each day? To us, our jobs are not just something we do to make a living, it’s a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn’t measured in dollars and cents, it’s seen in our communities and felt by the people who believe in us

Benefits Include:

  • Financial wellbeing services
  • 401(K) matching with up to 5% match
  • Reduced health insurance
  • Employee wellbeing services
  • DE&I initiatives
  • Work-life integration

What You'll Do 

This position generates revenue and value for LTCU through enhancing the member experience, fulfilling members’ needs, recommending and selling appropriate investment and insurance products based on members’ needs/goals. Maintains required license and education/training to become proficient in all aspects of Registered Representative/ Advisor position. Work and foster a positive, team-oriented environment within CU, developing productive working relationships cross-departmentally. Utilizes expertise in investment and insurance industry to assist with cross department projects within credit union. Utilizes strong communication skills and cross-functional coordination to proactively work with business stakeholders to drive sustainable member engagement and wellbeing through knowledge sharing and training.


·       Obtains/maintains the following licenses including any required continuing education for valid licensing: Series 7 and Series 66 License – General Securities License, Life/Health Insurance license. Attends conferences and meetings.

·     Work to develop positive team-oriented environment developing a productive working relationship cross-departmentally to provide life stage financial services to members aligned with the Brand Promise. Act as a champion for the Financial Wellbeing Program, Establish and foster cross-functional relationships with appropriate stakeholders across different departments

·  Meets and interviews members/clients to discuss their investment needs (appointments times and locations may vary, involving weekends/evenings and off-site visits.)

·    Performs duties and functions of the Financial Life Planning Sales Coordinator Assistant position as required or necessary.

·      Completes personal profile sheet, analyze data, and evaluate product solutions for recommendation. Review multiple products relevant to members’ needs, runs asset allocation models and strategies, and interprets statistical data needed for plan development.

·    Creates, proposes, and implements financial management program to member including cross-selling LTCU products and services to complete financial plan. (Includes preparing a written financial plan or illustration of products.)

·       Creates and maintains files and logs to ensure compliance with regulatory agencies and governing bodies ex: (FINRA, SEC, Stare Securities Office, NCUA, and Broker/Dealer.)

 

What You’ll Bring 

·       Knowledge typically acquired through a Bachelor’s degree or equivalent work experience

·       Financial planning/financial services experience, minimum 3 years

·       Career and/or entrepreneur oriented

·       Securities/Insurance license

·       CFP Designation a plus

·       Proven superior interpersonal and communication skills

 

What You’ll Get 

·       Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.

·       Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.

·       By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.

Salary.com Estimation for Financial Advisor II in Grand Rapids, MI
$58,884 to $82,001
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