What are the responsibilities and job description for the Content Marketing Specialist position at Lake Minnetonka Realtor at Compass?
Job Mission
We’re looking for a creative and detail-driven Content Marketing Specialist to join our dynamic Lake Minnetonka real estate team. This hands-on role blends storytelling, design, and production to bring our brand and properties to life across digital platforms. Your creative vision will shape how our listings, agents, and brand are seen and experienced online.
The ideal candidate is passionate about visual storytelling—capturing emotion through photography, videography, and design—and knows how to translate that creativity into engaging content for social media, web, and marketing campaigns. If you’re energized by collaboration, luxury real estate marketing, and seeing your creative work drive real impact, this role is for you.
Job Responsibilities
Content Creation & Brand Storytelling
- Concept, plan, and produce photo and video content for listings, social media, and brand campaigns (including drone photography and short-form video).
- Edit photos and videos to deliver a polished, cohesive look that aligns with brand standards.
- Create engaging social media content that highlights properties, community stories, and lifestyle moments around Lake Minnetonka.
- Craft clear, compelling copy for posts, campaigns, and creative assets.
Social Media & Campaign Management
- Manage social channels (Instagram, Facebook, YouTube, LinkedIn, and more) with a consistent, on-brand voice and visual style.
- Develop and execute content calendars to ensure frequent and strategic posting.
- Stay current with social trends, audio, and best practices to keep our content fresh, engaging, and up-to-date.
- Collaborate on brand campaigns that build awareness and strengthen community connection.
Graphic Design & Creative Direction
- Design marketing materials including social graphics, digital ads, and flipbooks.
- Maintain consistent brand visuals across all digital and print touchpoints.
- Support creative direction for photoshoots, video projects, and brand events.
Collaboration
- Work closely with the creative team to produce high-quality copy that aligns with the brand image and resonates with target audiences.
- Assist with both digital and print marketing deliverables.
Job Qualifications
- Bachelor’s degree in Marketing, Communications, Graphic Design, Media Production, or related field (or equivalent experience).
- Proven experience in creative content production, brand storytelling, and digital marketing.
Strong skills in:
- Photography and videography (drone experience a plus)
- Photo and video editing (Adobe Creative Suite or similar tools)
- Graphic design (Canva, Photoshop, Illustrator, or similar)
- Social media content creation (Instagram Reels, Stories, YouTube, etc.)
- Copywriting and brand messaging
- Highly organized, detail-oriented, and able to manage multiple creative projects in a fast-paced environment.
- Ability to work both independently and collaboratively.
- Must be able to travel locally for on-site shoots and events around Lake Minnetonka.
- Enthusiasm for real estate, architecture, lifestyle branding, and design.
Portfolio Requirement
Your portfolio is your application. We’re looking for a strong body of work that demonstrates your ability to tell stories through visuals, design, and digital content. Please include links to your portfolio, social media work, or examples of your photo/video projects that best showcase your style and experience.
Preferred Skills (not required but a plus)
- Experience with scheduling tools (Meta Business Suite or similar)
- Basic understanding of email marketing tools
- Familiarity with website design and management
Compensation & Perks
- Base salary: $50,000–$65,000, with potential performance bonuses
- Education and mentorship on building wealth through real estate investing
- 1099 contract with paid vacation included
- In-person role based in Wayzata, MN, with on-location work around Lake Minnetonka
Join Our Team
Work on high-visibility campaigns where your creativity directly drives brand growth and community connection. If you’re passionate about creating meaningful, visually compelling content and want to help shape the voice and aesthetic of a leading Lake Minnetonka real estate brand, we’d love to hear from you.
Job Type: Full-time
Schedule: Monday–Friday (weekends as needed)
Location: Wayzata, MN 55391 (in person)
Benefits:
- Paid time off
Ability to Commute:
- Wayzata, MN 55391 (Required)
Work Location: In person
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
- Paid time off
Work Location: In person
Salary : $50,000 - $65,000