What are the responsibilities and job description for the Brand Ambassador (Buffalo, NY) position at Lake Hour?
Part-Time | Hourly | 1099 Contractor
Lake Hour is a premium RTD cocktail brand crafting vodka iced teas and vodka & tequila seltzers, made for the moments you didn’t plan on staying, but did anyway.
We’re looking for a motivated, well-connected self-starter to help grow Lake Hour locally. This role is ideal for someone eager to gain hands-on experience in brand marketing and events, and who naturally brings people together. As a Brand Ambassador, you’ll bring Lake Hour to life at tastings, events, and local activations, building real connections and creating memorable first impressions.
As a Lake Hour Brand Ambassador, you’ll represent the brand in-market and in-community, driving awareness, trial, and authentic connection.
- Represent Lake Hour at off-premise tastings (grocery & liquor stores) and on-premise activations (bars, restaurants, and venues)
- Introduce consumers to Lake Hour’s premium RTD cocktails, flavor profiles, and brand story in a clear, approachable way
- Set up, execute, and break down sampling stations and small-scale activations
- Create positive first impressions that drive brand awareness and repeat purchase
- Host Lake Hour nights, tastings, and small local events
- Share Lake Hour authentically within your network and on social channels
- Create simple content (photos, videos, stories) from events and activations
- Gather on-the-ground feedback and share insights, photos, and event recaps with the Lake Hour team
- Represent the brand responsibly and compliantly, following all state laws and company guidelines
- Are interested in gaining experience in brand marketing, events, or partnerships
- You’re a self-starter who brings ideas to the table and takes initiative
- Are a natural connector who enjoys bringing people together
- Are outgoing, reliable, and comfortable starting conversations
- Have strong relationships in your local community
- Want hands-on experience helping grow an emerging brand
- 21 years of age
- Available for flexible shifts, including evenings and weekends
- Reliable transportation required
- A genuine enthusiasm for Lake Hour—you don’t just like the product, you get the vibe
- Naturally organized and dependable, able to work independently while staying connected to a team
- Clear, confident communicator who can think on their feet and adapt in the moment
- Warm, outgoing, and comfortable starting conversations with people you’ve never met
- Thoughtful and observant, with an ability to read a room and adjust your approach
- Comfortable with light physical work, including standing for events, setting up displays, and carrying product
- Familiarity with Google Suite and/or Microsoft Office is a plus, but not required