What are the responsibilities and job description for the Digital Content Associate position at Laird Superfood?
ABOUT THE ROLE
We're looking for a curious, organized, and digitally fluent Digital Content Associate to join our marketing team. This is a junior role built for someone who wants broad exposure across the full digital marketing stack — you'll touch email, content, project coordination, and more. You won't be siloed. You'll learn fast, own real work from day one, and grow into a well-rounded digital marketer.
If you're the type who gets excited about a well-organized campaign brief, notices when an email subject line could be punchier, and thrives in a collaborative environment where no two days look the same — this role is for you.
ABOUT OUR BRANDS
Laird Superfood: Founded by big wave surfer Laird Hamilton, Laird Superfood makes functional food and beverage products — including superfood creamers, coffee, and hydration — built to fuel performance and everyday wellness. The brand blends functional ingredients with clean, simple formulations to help people fuel their best day.
Navitas Organics: Acquired by Laird Superfood in early 2026, Navitas Organics is a superfood company specializing in organic, nutrient-dense ingredients like cacao, maca, and chia. The brand is rooted in sourcing integrity and making functional superfoods accessible for everyday cooking, baking, and wellness routines.
RESPONSIBILITIES
Marketing Project Management
- Help manage the marketing calendar, tracking campaigns, content deadlines, and cross-functional deliverables
- Coordinate between internal teams (creative, product, ecommerce) and external agencies or contractors to keep projects moving on time
- Maintain project management tools — creating briefs, updating timelines, and flagging blockers
- Support campaign launches from briefing through QA, helping ensure assets and copy are ready and accurate before go-live
Retention Marketing & CRM
- Assist in building, scheduling, and QA-ing email and SMS campaigns in Klaviyo
- Help manage and maintain audience segments, flow triggers, and suppression lists
- Assist with A/B test setup and document learnings to improve future sends
- Help maintain list hygiene and assist with loyalty or subscription program communications
Content Management
- Own the organization and maintenance of digital asset libraries — keeping files named, versioned, and accessible across the team
- Support content updates on the website (Shopify) including product copy, imagery, banners, and landing pages
- Coordinate content requests — writing clear briefs for creative and design teams and tracking requests through completion
- Help maintain a content calendar and ensure assets are delivered on time across email, social, and site
General Digital Marketing Support
- Support paid social and SEO teams with asset coordination and content needs as they arise
- Stay current on digital marketing trends, tools, and best practices and bring relevant ideas to the team
- Assist with performance reporting across channels using Claude — pulling data from Klaviyo, Google Analytics, Shopify, and other platforms into digestible summaries
QUALIFICATIONS
- 1–3 years of experience in a marketing, content, or ecommerce role (internships count)
- Familiarity with email marketing — Klaviyo experience is a strong plus
- Comfortable working in Shopify or a comparable ecommerce platform
- Organized and detail-oriented with a proven ability to juggle multiple projects simultaneously
- Strong written communication skills — you can write a clear brief, a sharp subject line, or a concise status update
- Experience with project management tools (Asana, Monday, Notion, or similar)
- Analytically curious — you're comfortable pulling basic reports and making sense of what the numbers say
- A self-starter who asks questions and doesn't wait to be told what to do next
- Experience using Claude to improve workflows and maximize outputs
PREFERRED QUALIFICATIONS
- Experience at a DTC or CPG brand
- Hands-on experience with Klaviyo flows and segmentation
- Familiarity with Meta ads & paid media
- Basic design skills in Canva, Adobe or Figma — enough to resize an asset or make a minor edit
COMPENSATION & BENEFITS
- Medical, Dental, Vision, and Life insurance
- Unlimited PTO