Demo

Automotive New Car Sales Manager - Grand Rapids, Michigan, United States

LaFontaine Automotive Group
Grand Rapids, MI Full Time
POSTED ON 1/29/2026 CLOSED ON 3/7/2026

What are the responsibilities and job description for the Automotive New Car Sales Manager - Grand Rapids, Michigan, United States position at LaFontaine Automotive Group?

Job Description

AUTOMOTIVE NEW CAR SALES MANAGER

Are you interested in joining a growing business that is committed to family, promotes employees from within, is passionate about protecting the environment, has an inspiring company culture, and is actively involved with the community and local charities? If so, this opportunity might be for you!

The Position

The New Car Sales Manager is responsible for assisting in the planning, organizing, and controlling of the

activities of the New Car Sales Department and in measuring the performance of the department’s employees. Must present a professional appearance.

The Perks

  • Competitive Compensation
  • Employee Referral Program
  • Employee Discounts on Sales and Service
  • Benefits Package (Medical, Dental, Vision, Employer Paid Life/AD&D, Employee Assistance Program, Pet Insurance)
  • Voluntary Benefits (Flexing Spending Account, Life/AD&D, Short-Term and Long-Term Disability, Critical Illness, Accident Insurance, Legal & Identity Theft Protection)
  • 401(k) and Employer Match
  • Holiday Savings Program with Employer Match
  • Paid Time Off
  • Holiday Pay

Skills & Qualifications

  • Excellent oral and written communication skills.
  • Ability to read and comprehend instructions and information.
  • Ability to use personal computer applications including word processing and spreadsheet software.
  • Current valid driver’s license and state sales license.

Education And Experience

  • High school diploma or the equivalent.
  • Three years in automotive sales (including experience in New Car Sales and finance and insurance).
  • One year in a supervisory position preferred. Broad knowledge of all types of vehicles.

Essential Duties & Responsibilities

  • Determine monthly and annual forecasts in terms of unit sales, gross profit objectives and departmental profits.
  • Establish objectives with each salesperson regarding closing percentages, prospecting efforts, unit sales, time utilization and projected income.
  • Conduct sales meetings on a daily basis to review the previous day’s results and determine current day’s plan of action.
  • Provide on-the-job training for salespeople.
  • Develop and implement a prospecting program for salespeople and ensure the program is followed to achieve desired results.
  • Facilitate New vehicle pre-delivery with the Service Manager.
  • Review monthly productivity reports, salespeople’s monthly forecasts and profit performance with the Operations Director by salesperson and as a department.
  • Establish and maintain standards for displaying, merchandising and maintaining new and used vehicles and lot.
  • Ensure New vehicle salespeople maintain a 100-percent turnover to the Finance & Insurance Manager.
  • Evaluate the condition of demonstrators on a monthly basis.
  • Ensure compliance with information security and other laws.
  • Understand and comply with federal, state and local regulations that affect New vehicle sales.
  • Recommend New vehicle inventory levels to be carried based on customer and market analyses.
  • Assist salespeople in closing deals.
  • Complete all training as directed by management.
  • Follow policies and procedures as set forth in the Personnel Policy Manual and other corporate policies.
  • Any other duties as assigned.

Physical Requirements

  • While performing the duties of this job, the employee is frequently exposed to outside weather conditions.
  • Regularly required to stand, talk, and hear.
  • Frequently is required to walk and sit.
  • Is potentially exposed to exhaust fumes or other airborne particles.
  • Occasionally lift and/or move up to 10 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, color vision, and peripheral vision.

The Company

Founded in 1980 by Michael Sr. and Maureen LaFontaine, the award-winning and nationally-recognized LaFontaine Automotive Group includes 54 retail franchises, 9 collision centers and 34 Michigan retail locations. The group employs nearly 2,500 individuals. It’s the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities. The LaFontaine commitment to customers, staff, and local communities is demonstrated by active participation and contributions to numerous non-profit organizations, educational institutions, and charities throughout southeast Michigan. The combination of both the mission and core values provides the basic foundation of our promise … to treat every customer like they are members of our family. From sales to service to parts, LaFontaine Automotive Group is able to meet any customer’s specific needs. LaFontaine represents the following brands: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Fiat, Genesis, Honda, Hyundai, Jeep, KIA, Lincoln, Mazda, RAM, Polestar, Subaru, Toyota, Volvo, and Volkswagen. The LaFontaine Family Deal; it’s not just what you get, it’s how you feel. Visit www.familydeal.com for additional details.

Our Mission: To Build Lifelong Relationships that Connect Families, Strengthen Communities, and Personalize the Automotive Experience.

Our Core Values: Accountability, Responsibility, Respect, Communication, Teamwork, Passion.

LaFontaine Automotive Group is an equal opportunity employer.

TIER3

Salary.com Estimation for Automotive New Car Sales Manager - Grand Rapids, Michigan, United States in Grand Rapids, MI
$122,287 to $165,434
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Automotive New Car Sales Manager - Grand Rapids, Michigan, United States?

Sign up to receive alerts about other jobs on the Automotive New Car Sales Manager - Grand Rapids, Michigan, United States career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
Income Estimation: 
$145,632 - $210,169
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$211,528 - $292,170
This job has expired.
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at LaFontaine Automotive Group

  • LaFontaine Automotive Group Walled Lake, MI
  • Job Description AUTOMOTIVE SALES CONSULTANT Are you interested in joining a growing business that is committed to family, promotes employees from within, i... more
  • 13 Days Ago

  • LaFontaine Automotive Group Dearborn, MI
  • Job Description AUTOMOTIVE LOT PORTER Are you interested in joining a growing business that is committed to family, promotes employees from within, is pass... more
  • 13 Days Ago

  • LaFontaine Automotive Group Livonia, MI
  • Job Description AUTOMOTIVE OFFICE SCANNER Are you interested in joining a growing business that is committed to family, promotes employees from within, is ... more
  • 13 Days Ago

  • LaFontaine Automotive Group Grand Blanc, MI
  • Job Description AUTOMOTIVE SERVICE TECHNICIAN Are you a technician interested in a TIERED Pay Plan, Longevity BONUS Program, On-the-Job training, and so mu... more
  • 13 Days Ago


Not the job you're looking for? Here are some other Automotive New Car Sales Manager - Grand Rapids, Michigan, United States jobs in the Grand Rapids, MI area that may be a better fit.

  • LaFontaine Automotive Group Grand Rapids, MI
  • Job Description AUTOMOTIVE SALES MANAGER Are you interested in joining a growing business that is committed to family, promotes employees from within, is p... more
  • 20 Days Ago

  • LaFontaine Automotive Group Grand Rapids, MI
  • Job Description AUTOMOTIVE SERVICE LANE MANAGER Are you interested in joining a growing business that is committed to family, promotes employees from withi... more
  • 11 Days Ago

AI Assistant is available now!

Feel free to start your new journey!