What are the responsibilities and job description for the Visual Merchandiser position at Lacoste?
At the crossroads of fashionand sport, Lacoste creates and liberates movement. Both universal and timeless,the brand transcends cultures and generations, elevating the crocodile as arally sign. An iconic French brand present in nearly 100 countries, Lacostestand out for its unique know-how in each of its areas of expertise, fromgarment factory to omnichannel distribution. At Lacoste, elegance goes beyondstyle. This elegance guides all of its actions and its social and environmentalcommitments. Working at Lacoste is belonging to a community of 8,500 employeeson the move to build the future. Committed to making equal opportunities areality and to revealing potential, the company brings together talents fromall walks of life, embracing their differences. Lacoste is one of the inspiringbrands driven by passionate people within the MF Brands Group, alongside Aigle,Gant and Tecnifibre (http://mf-brands.com/).
Summary
TheVisual Merchandiser is responsible for driving sales and enhancing the customerexperience through compelling visual presentation and strong adherence to brandstandards. This role ensures consistent visual execution across, throughregular walkthroughs, merchandising updates, and ongoing team training.
Theideal candidate will have a strong understanding of the Lacoste brand,excellent attention to detail, and the ability to lead in-store teams on visualbest practices. This role reports to the Regional Visual Manager (RVM) and maysupport additional retail or wholesale projects as needed.
KeyResponsibilities
VisualStandards & Execution
Play as One Team
At Lacoste, we’re committed to providing equal opportunities (EEO) to all employees and applicants for employment regardless of their race, color, religion, creed, gender/sex, sexual orientation, gender identity and expression, national origin, ancestry, citizenship status, age, disability, genetic information, marital status, pregnancy, military status, veteran status, and/or any other characteristic protected by applicable federal, state, and local laws.
Summary
TheVisual Merchandiser is responsible for driving sales and enhancing the customerexperience through compelling visual presentation and strong adherence to brandstandards. This role ensures consistent visual execution across, throughregular walkthroughs, merchandising updates, and ongoing team training.
Theideal candidate will have a strong understanding of the Lacoste brand,excellent attention to detail, and the ability to lead in-store teams on visualbest practices. This role reports to the Regional Visual Manager (RVM) and maysupport additional retail or wholesale projects as needed.
KeyResponsibilities
VisualStandards & Execution
- Execute Lacoste’s visual merchandising guidelines at the Sawgrass location.
- Conduct daily walkthroughs to ensure the shop maintains brand standards.
- Implement seasonal floor sets and product launches in alignment with corporate direction.
- Update floorplans and store photography after each floor changes.
- Maintain mannequins and in-store displays regularly.
- Place new products upon arrival and ensure proper placement by category and flow.
- Keep back-of-house (BOH) visual areas organized and stocked with needed props and supplies.
- Lead weekly “visual talks” with store staff to train and reinforce visual standards.
- Serve as the visual liaison between the corporate team and store operations, providing feedback on product, layout, and customer insights.
- Submit weekly recaps with before/after photos to the RVM for review and documentation.
- Assist with regional events and special projects as assigned.
- Monitor and report on competitor merchandising and marketing trends in the local market.
- Support store sales floor as needed during peak periods or events.
- Minimum 2 years of visual merchandising experience, preferably in a boutique or fashion retail environment.
- Strong visual eyes with excellent attention to detail.
- Outstanding communication and collaboration skills; experience in corporate-facing roles preferred.
- Demonstrated leadership ability with the skills to train and motivate store teams.
- Highly organized and proactive with strong time management skills.
- Passionate about fashion, retail, and delivering an elevated customer experience.
- Sporting Spirit – must possess a competitive drive and a results-oriented mindset
Play as One Team
- Showing respect towards everyone
- Commitment for the team’s work and decisions
- Striving for excellence
- Treating others with fair play and humility
- Having the courage to speak up, experiment and take initiative
- To explore new opportunities
- Constantly seek continuous improvement
- Learning from our failures
At Lacoste, we’re committed to providing equal opportunities (EEO) to all employees and applicants for employment regardless of their race, color, religion, creed, gender/sex, sexual orientation, gender identity and expression, national origin, ancestry, citizenship status, age, disability, genetic information, marital status, pregnancy, military status, veteran status, and/or any other characteristic protected by applicable federal, state, and local laws.
