Associate Brand Manager

Associate Brand Manager – Consumer Healthcare

📍 Tarrytown, NY | Hybrid (3 days/week in office)

We're partnering with a leading consumer healthcare company with a portfolio of trusted household brands to identify an Associate Brand Manager to join its growing marketing organization.

This is an outstanding opportunity for an early-career CPG marketer looking to broaden their brand management experience. You'll work alongside experienced marketing leaders while gaining hands-on exposure to brand strategy, innovation, commercialization, consumer insights, digital marketing, and business analytics. If you're looking for a role with meaningful ownership and strong development potential, we'd love to connect.

🌟 Why This Role Stands Out

• Join a market-leading consumer healthcare company with a portfolio of well-known consumer brands
• Gain broad exposure across base business management and innovation
• Work closely with experienced Brand Directors and Senior Brand Managers in a collaborative environment
• Develop expertise across consumer insights, commercialization, integrated marketing, and financial analysis
• Hybrid work schedule (3 days/week in office)

🚀 What You'll Own

Brand Management

• Support the development and execution of annual brand plans that drive growth and profitability
• Monitor business performance and identify opportunities to improve market share and brand health
• Assist with forecasting, budgeting, pricing, and ongoing business analysis

Innovation & Commercialization

• Support new product development from concept through launch
• Partner with cross-functional teams to execute commercialization plans
• Track launch performance and identify opportunities for optimization

Consumer Marketing

• Help execute integrated marketing campaigns across digital, shopper, retail, and consumer channels
• Partner with agency teams on creative development, media activation, and campaign execution
• Assist with content development and marketing program implementation

Consumer Insights & Analytics

• Analyze syndicated data (Circana/IRI, Nielsen), consumer research, and marketplace trends
• Monitor competitive activity and translate insights into actionable recommendations
• Develop presentations and business updates for leadership and cross-functional teams

Cross-Functional Collaboration

• Partner with Sales, Finance, R&D, Supply Chain, and external agencies to support business objectives
• Assist with retailer presentations, commercialization activities, and innovation planning
• Manage projects across multiple functions while building strong internal relationships

✅ What We're Looking For

• 2–5 years of client-side marketing experience within CPG
• Experience supporting consumer brands through brand management, assistant/associate brand management, shopper marketing, or innovation marketing
• Strong analytical skills with experience using syndicated data (Circana/IRI, Nielsen, or similar)
• Excellent project management and organizational skills
• Strong communication and presentation abilities
• Passion for consumer marketing and brand building

Experience in consumer healthcare, OTC, personal care, beauty, food, beverage, or other branded consumer products is highly preferred.

🎓 Bachelor's degree required; MBA a plus.