What are the responsibilities and job description for the Digital Marketing Specialist position at Laars Heating Systems Company?
Primary Function:
The Digital Marketing Specialist will support the day-to-day execution of digital initiatives within the Marketing Department, ensuring the successful implementation of digitally focused projects that serve Bradford White’s internal and external customers. This role is responsible for bringing digital strategies to life through hands-on execution, with a strong emphasis on website design, content updates, and ongoing site optimization.
The Digital Marketing Specialist will manage and maintain digital marketing assets, including the company website and related platforms, ensuring accuracy, functionality, and alignment with brand standards. This position will work closely with internal stakeholders and external partners to execute campaigns, implement updates, and enhance the overall digital experience.
While this role is primarily execution-focused, the Digital Marketing Specialist is expected to provide thoughtful input and recommendations to improve performance, user experience, and digital effectiveness across all channels.
Key Responsibilities:
- Developing an in-depth understanding of the primary groups of Bradford White Corporations Customers. Learn why they support the products and brands that they do, what detracts them from supporting products and brands and use this to help the growth and success of the Bradford White Corporation.
- Managing, updating, and optimizing website content, design, and functionality to ensure a seamless and engaging user experience.
- Implementing digital marketing strategies, including paid media, email marketing, display, Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Influencing web UX strategy, research, and design standards, prioritizing accessibility and simplicity for all audiences.
- Assisting in the creation and deployment of landing pages, forms, and other web-based assets
- Developing strong working relationships with BWC Marketing, IT, Sales, Product and Customer Support Teams as across functional and collaborative work is critical to the success of this role.
Job Requirements:
- College and/or Graduate Degree required in Marketing, Business or Communications plus a minimum of three (3) years of corporate marketing or business development experience. Related industry experience a plus but not required.
- 3 years in web strategy, web product management, or digital marketing roles. Vision-driven contributor with visioning that translates to organizational goals and team success.
- Above and beyond customer focus.
- Proven success working on large-scale web ecosystems (MarTech stack) and digital transformation initiatives.
- Proficiency in HTML, CSS, and JavaScript, with a strong understanding of responsive design principles and modern web development frameworks.
- Experience with CMS development, database management, and API integrations to support scalable and dynamic web functionality.
- Expertise in Drupal or open-source site building, including configuration of content types, views, modules, and site architecture.
- Proven work experience in a digital marketing or web strategy role.
- Critical thinking and entrepreneurial mindset
- Strong analytical and consultative skills
- Comfort in working with individuals in and out of the company at all levels.
- Excellent written and verbal communication skills.
- Strong leadership skills and the ability to work as part of a team.
Travel
This position requires national travel as needed for training, trade shows, or market research, up to 10% annually. Some international travel may also be required.
About the Company:
Bradford White is a full-line manufacturer of residential, commercial, and industrial water heating, space heating, combination heating, and storage products. Our corporate headquarters is located in Ambler, PA, and we have manufacturing facilities in Middleville and Niles, MI; Monticello, MN; Uxbridge, MA; Rochester, NH; and Princeton and Madison, WI. Our business unit, FloLogic's, assembly operation is in Morrisville, NC and our Canadian headquarters, distribution center and training facilities are located in Halton Hills, Ontario, Canada.
Throughout a proud legacy dating back to 1881, Bradford White Corporation has built a reputation for manufacturing high-quality, high-performance, technologically advanced, and energy-efficient products for the global market. While many companies have shifted production overseas, we remain committed to investing in American manufacturing and craftsmanship. Our company was founded on the pillar of supporting the professionals who install and service our products every day. That’s why our water heaters are available exclusively through the wholesale distribution channel and are designed for professional installation only.
Our essential products continue to support the health, safety, sanitation, and infrastructure of communities and we are a proud five-time recipient of the EnergyStar Partner of the Year Sustained Excellence Award. We are committed to meeting the evolving needs of our customers by continuing to design, engineer and manufacture products that are Built to be the Best®.
To learn more about Bradford White’s rich history, click here: Timeline - Bradford White Corporation