Director of Relay Experience, Torch Relays

LA28 does not provide relocation assistance.

LA28 is the independent, non-profit, privately funded organizing committee for the Los Angeles 2028 Olympic and Paralympic Games. We are on a singular mission to create an Olympic and Paralympic Games that celebrate all that this city and country have to offer, delivering an unparalleled experience for athletes, fans, partners and our community.

The 2028 Games mark the return of the Summer Games to the U.S. for the first time in 32 years and Los Angeles’ third time hosting an Olympic Games and first time welcoming the Paralympic Games. This presents the unique and exciting opportunity to celebrate our legacy with the Games and push the Olympic and Paralympic Movements forward, writing a new chapter of Games history in Los Angeles.

Putting on an Olympic and Paralympic Games is a team sport. To build a Games unlike any the world has seen before, we need the best team in place–a team full of diverse perspectives, experiences and expertise. We are guided by the following set of values and behaviors–optimism, integrity, excellence, inclusion, co-creation and boldness–and look forward to hearing about how your past experiences align with them.

Director of Relay Experience, Torch Relays

The Torch Relays (RLY) functional area is responsible for the planning & execution of LA28’s Olympic & Paralympic Torch Relays. They are key national engagement & promotional tools, creating an inclusive and accessible Games experience for people of all backgrounds and abilities and developing a sense of excitement and anticipation across the country leading up to the Olympic & Paralympic Opening Ceremonies.  

The Director of Relay Experience is responsible for shaping the fan experience along the relay routes – from roadside moments to community-based celebrations. We are seeking a creative leader to bring LA28's brand to life across the country, driving strategy while overseeing operational delivery. The ideal candidate has experience leading the end-to-end process from creative strategy through to production, as well as an eye for commercial integration.

This role will report to the Head of Torch Relays.

Key Responsibilities:

• Develop holistic experiential strategy for the relays
• Write creative briefs to guide concepting of key components of the relays
• Manage external operational partner(s), overseeing creative development, project planning and execution
• Coordinate with the broader LA28 RLY team to effectively plan & deliver key components of the relays
• Collaborate with commercial teams to ideate, sell, and integrate Partner activations
• Work cross-functionally with other LA28 functional areas (FAs) and external stakeholders to ensure strategic alignment
• Manage operational budget, ensuring efficient use of resources and adherence to financial constraints
  
  

Background & Qualifications:

• Minimum 8 years in experiential marketing, event production, or brand activations
• Agency and mobile tour experience preferred
  
  

Position Requirements:

• Ability to work on-site in an open office environment, based in Los Angeles, CA
• Hours of work may vary, including evenings, weekends, and holidays, especially during peak event periods.
• Willingness to travel and work irregular hours, including evenings and weekends
• 2025-2027: approx. 30-40% annually for stakeholder meetings, observation opportunities, site-checks, etc.
• 2028: expectation to be on the road with the Torch Relays
  
  

Education:

• Bachelor’s degree or equivalent work experience
  
  

Expectations:

• Highly effective creative leader with the ability to see ideas through to execution
• Track record of successfully delivering large-scale, multi-faceted and operationally challenging event production
• Ability to self-manage multiple projects and tight timelines
• In-depth understanding of the live events industry, including logistical, technical, and regulatory considerations
• Up to date on marketing trends, delivering culturally relevant activations
• Strong ability to navigate and align cross-functional stakeholder interests
• Excellent verbal and written communication skills, with the ability to engage and influence stakeholders at all levels
• Understanding of and sensitivity to various cultures and traditions
  
  

Submission Requirements:

• Resume
• A cover letter is not required but strongly recommended
  
  

The annual base salary range for this position is $126,000.00 - $170,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.

LA28 does not provide relocation assistance.

LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.