What are the responsibilities and job description for the Marketing Coordinator position at La Vida Hospitality?
Marketing Coordinator
Job Description
Summary of Position: As the Marketing Event Coordinator (MC) for Big Chill Island House (BCIH) and Crooked Hammock Brewery (CHB)— both brands of the La Vida Hospitality Group— you’re the boots-on-the-ground energy behind the moments people remember. Situated just across the water from each other at Barefoot Landing, this is a unique opportunity to bring two sister locations to life—each with its own vibe, but the same incredible energy. From live music nights to full-blown brand activations, you help bring our concepts to life in a way that feels fun and seamless. This role is all about execution; you take ideas and turn them into real, in-the-moment experiences that drive brand love, community connection, and revenue. You’ll partner closely with the Marketing Manager and work hand-in-hand with our Operations Teams to make sure every event hits the mark—from the vibe and setup to the music, décor, and overall guest experience. You’ll be in the middle of it all: coordinating vendors, setting the stage, capturing content, supporting events as they unfold, and wrapping it all up with recaps and takeaways so we keep getting better every time. If you’re someone who thrives in a fast-paced environment, loves bringing people together, and knows how to make things happen, this is your lane. Estimated up to 30 hours/week. Must Enjoy the Ride!
Duties & Responsibilities:
- Execute marketing strategies aligned with annual business goals to drive traffic, engagement, and revenue
- Partner with the Marketing Manager to plan and execute local marketing initiatives and activations, achieving attendance, revenue, and ROI targets per event
- Serve as on-site liaison between marketing & operations to ensure seamless execution and high guest experience
- Lead end-to-end event execution, delivering on-time, on-budget events that meet or exceed attendance and revenue goals. This includes setup, on-site management, and breakdown
- Manage onsite and community event logistics, including promotional materials, vendor management, entertainment scheduling, and activation timelines
- Manage and schedule live entertainment, in collaboration with the Marketing Manager
- Manage onsite signage material planning and placement
- Support social media execution through content creation, storytelling, and real-time coverage. Capture high-quality photo and video content to support marketing efforts
- Complete post-event recaps, tracking key metrics (attendance, revenue, engagement, ROI) and applying learnings to improve future performance
- Analyze sales and expense data to inform strategy and contribute to monthly and period reporting
- Identify and activate community partnerships that drive brand awareness, local engagement, and incremental revenue
- Act as a brand ambassador, consistently representing and bringing the LVH brands to life
Qualifications:
- College degree in Marketing preferred
- 2 years of experience in marketing preferred
- A combination of practical experience and education will be considered as an alternative
- Working knowledge in various marketing methodologies i.e. print, television, radio, social, etc. preferred
- Proficiency in computer usage, record keeping, and filing
- Professional communication skills both verbal and written
- Strong planning and organizational skills
- A self starting work ethic and the ability to multitask, prioritize and adapt to changing situations
- Microsoft Office skills and proficient in Google G Suite products
- Frequently walk and occasionally bend over, twist, kneel, climb, stoop and crouch. Ability to lift up to 40 pounds occasionally
- Ability to work in a standing or sitting position for long periods of time
- Ability to work flexible hours is required, including off shifts
- Requires the kind of relentless pursuit of quality that comes with a deep love of our brand, in order to ensure their continued quality into the future
- Must be at least 21 years of age
- Must be eligible to work in the United States
- Must have reliable transportation to and from work
Compensation: This position starts at $20/hour and offers awesome employee perks. Not only do we offer hourly positions, but we also offer long-term careers! La Vida Hospitality Group offers unique lifestyle-based benefits geared towards doing what we do best - Enjoying the Ride & Celebrating our Tribe!
- Unlimited growth potential with salaried management opportunities
- Paid time off & retail benefits for full-time hourly team members
- Travel & adventure opportunities
- Team events outings
- Health benefits for salaried employees
- Food, beverage & retail discounts for all staff
- Local lifestyle perks like paddleboarding & kayaking discounts
- Celebrate Wellness program dedicated to supporting employee wellness
- Professional leadership development and continuous coaching & mentorship
...and tons more! We're firm believers in working & playing hard and we want to find people who share that same passion with us, so if that sounds like your kind of vibe, apply to join our team today!