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General Manager

LA Fitness
Brick, NJ Full Time
POSTED ON 1/29/2025 CLOSED ON 3/24/2025

What are the responsibilities and job description for the General Manager position at LA Fitness?

Who Are We?

LA Fitness is a privately owned fitness club chain. LA Fitness has hundreds of health clubs and millions of members across US and Canada. In an industry often equated with fad and fashion, LA Fitness has steadily increased its presence by focusing on the one lifelong benefit valued by everyone: good health.

About Us

Founded in Southern California in 1984, LA Fitness continues to seek innovative ways to enhance the physical and emotional well-being of our increasingly diverse membership base.

With our wide range of amenities and highly trained staff, we provide fun and effective workout options to family members of all ages and interests.

Our mission is to help as many people as possible achieve the benefits of a healthy lifestyle. To fulfill this mission, we will create a nationwide network of sports clubs, offering our members the widest range of amenities and the friendliest service at an affordable price. To carry out this mission we are searching for standout candidates to grow within our organization who align with our vision.

Position: General Manager

The General Manager position is a critical role to the company’s growth plan. The General Manager is responsible for the overall performance of the facility and member experience. Operating with an ‘owner’s mentality,’ our General Manager spearheads sales, marketing, strategic planning, and developing the next class of General Managers. Our General Managers have two direct reports; a Personal Training Director and a Fitness Director. Our General Manager role is also supported by a District and Regional leadership team to ensure our GMs are equipped with the tools they need to deliver incredible services and customer experiences at our club level!

Key responsibilities include:

Sales & Marketing

  • Lead, coach and develop the sales team
  • Plan and execute offsite marketing and sales events, partnering with other local businesses
  • Continuously monitor and drive the club's financial growth targets
  • Set productivity goals to achieve weekly, monthly, yearly objectives
  • Effectively multi-task with tight deadlines both independently and within a team environment.

Team Management

  • Manage and develop your club's Personal Training and Membership teams across sales, marketing, and member experience.
  • Assist in recruitment and brand development
  • Facilitate employee onboarding and training
  • Evaluate employee performance and create improvement action plans
  • Identify concerns set expectations, goals, and delegate tasks.
  • Effectively communicate expectations to staff and create a winning culture.
  • Possess excellent time management, organizational and follow-up skills.
  • Demonstrate a positive attitude and ensure all departments are providing the highest level of customer service, cleanliness with our club pride practice and financial performance.

Operations

  • Create and maintain the staff schedule
  • Handle member service escalations and issues
  • Ensure daily operational processes are followed (member service & follow-up, cleanliness)
  • Implement and roll out promotions and other corporate programs approved by LAF

We believe a successful manager should have:

  • A passion for helping people and delivering a great customer experience
  • A passion for fitness and health
  • An excitement for sales and competitive spirit
  • A player/coach leader who inspires and motivates through personal action
  • The capability to lead effectively and create a welcoming, positive, and fun work environment
  • An energetic and friendly problem solver
  • Excellent verbal and written communication skills
  • The ideal candidate will be passionate, knowledgeable, and have a personal commitment to health and wellness.

COMPENSATION AND BENEFITS:

  • Salary
  • Commissions
  • Bonus opportunities
  • Promotion/Growth opportunities within three months
  • Evening and weekend hours are required.
  • Position is full-time (This position requires 50 hours (about 2 days) worked each week.)
  • Complimentary membership
  • Medical insurance after 90

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Paid training
  • Vision insurance

Shift:

  • 10 hour shift
  • 8 hour shift
  • Day shift
  • Morning shift

Ability to Relocate:

  • Brick, NJ 08723: Relocate before starting work (Required)

Work Location: In person

Salary : $65,000 - $75,000

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