Demo

Technical Sales Representative (Madison or Milwaukee)

La Crosse Scale
Mc Farland, WI Full Time
POSTED ON 11/29/2025 CLOSED ON 1/29/2026

What are the responsibilities and job description for the Technical Sales Representative (Madison or Milwaukee) position at La Crosse Scale?

Calibrated To Exceed Expectations


Do you enjoy networking and creating relationships with potential customers, developing sales pipelines, and the feeling of success after closing a deal? Are you someone who has the tenacity to overcome challenges and find the right solutions for your customers? If you are a people person who puts the customers first, we want you on our UniFide CST sales team!

Who We Are:

UniFide CST is a primary distributor of weighing systems and solutions, thermal printing equipment, and data collection software. With a long-standing reputation for superior service and products, our technical services, sales, and representatives are positioned to provide solutions for your business needs. Our mission is to exceed customer expectations while maintaining the highest ethical standards.

The Role:

As a Technical Sales Representative, you will be responsible for driving sales and revenue growth through lead generation, qualification, and closing of sales. This position will develop a territory sales plan utilizing marketing, distribution, and direct sales resources to set up new accounts and expand existing account products/services.

What A Day In The Life Looks Like:

  • Increase market share through cold calling and gaining new accounts
  • Develop and implement business/territory marketing plans
  • Create/negotiate proposals and manage the setup and closeout of contracts
  • Maintain a Customer Resource Management (CRM) database

Required Qualifications:

  • Associate degree in related field
  • Three to five years related experience in technical business-to-business field sales
  • Excellent organizational skills - efficient & detail-oriented
  • Exceptional communication skills - both written and verbal
  • Proven ability to analyze proposals, write contracts/change orders, and close deals
  • Experience maintaining a CRM database

Preferred Qualifications:

  • Knowledge and prior experience with scales and weighing systems
  • Five years of technical sales experience

Benefits:

  • Base salary commission (no salary cap!)
  • Company vehicle for business travel
  • Health, Dental, Life, and Vision Insurance
  • PTO (15 days/120 hours)
  • 401(K) w/ 3% match
  • Flexible schedule
  • THE PEOPLE!

Why Join UniFide CST:

Joining UniFide CST means becoming part of a team that is passionate about delivering best-in-class products and services. We offer a supportive work environment that values straightforward communication and fosters professional growth. Our commitment to customer-focused service has been foundational to our success, and we are looking for individuals who share this dedication.

UniFide CST is an Equal Opportunity Employer

Salary : $60,000

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