Marketing/Events Specialist

Job Description

ROLE OVERVIEW

La Casa de Esperanza is seeking a highly motivated, creative, and mission-driven Marketing & Events Specialist to help build and elevate our brand, grow enrollment across our education programs, and bring our story to life through strategic marketing and impactful events.

This is not a passive execution role. This position plays a critical role in connecting all La Casa programs under one cohesive brand, increasing community awareness, and driving engagement across Early Childhood Education, Charter School, Center for Financial Stability, Weatherization, and La Casa Village I & Il.

You will work closely with the Chief Growth Officer and Social Media Coordinator to develop and execute marketing strategies that expand our reach, strengthen our voice, and amplify our impact.

This role is expected to bring ideas forward, take ownership of projects, and continuously improve how La Casa shows up in the community.

KEY RESPONSIBILITIES

Brand Building & Storytelling

• Help develop and maintain a consistent, compelling brand identity across all La Casa programs
• Translate program impact into clear, engaging stories that resonate with families, donors, and the community
• Ensure alignment of messaging across all program areas

Marketing & Social Media Growth

• Collaborate closely with the Social Media Coordinator to plan, create, and grow content across platforms
• Contribute to campaigns that drive enrollment, engagement, and community awareness Stay current on marketing trends and continuously improve content strategy and performance

Enrollment & Community Awareness

• Support marketing efforts tied directly to student recruitment and enrollment growth e Help design and execute campaigns that drive attendance at open houses, tours, and community events
• Clearly communicate the full pipeline: Early Childhood Charter School Beyond

Events & Experience Design

• Lead planning and execution of key events including open houses, the Annual Gala, and community events
• Ensure events are high-quality, branded experiences that drive engagement and action e Coordinate vendors, volunteers, and logistics for seamless execution

Internal Collaboration & Integration

• Act as a connector across departments to ensure all programs are represented and aligned in marketing efforts
• Work with program leaders to gather content, insights, and impact stories
• Help create a unified La Casa narrative across all touchpoints

Data, Systems & Continuous Improvement

• Maintain marketing and development databases and support reporting needs
• Track performance of campaigns and events, using insights to improve future efforts
• Identify opportunities to improve processes, tools, and outcomes

QUALIFICATIONS

The ideal candidate will:

• Be a self-starter who takes initiative and follows through
• Have a minimum of an associates degree
• Be both creative and highly organized
• Thrive in a fast-paced, evolving environment with multiple priorities Demonstrate strong written and verbal communication skills
• Have experience in marketing, social media, and event coordination
• Be comfortable collaborating across teams
• Be proficient in Canva, Microsoft Office, Wordpress and digital platforms Be bilingual (English/Spanish) — strongly preferred

SUCCESS IN THIS ROLE LOOKS LIKE:

• Increased enrollment interest and attendance at recruitment events
• Strong, consistent brand presence across all programs
• Growing and engaging social media audience
• High-quality, well-executed events
• Improved collaboration and alignment across La Casa programs

WHY LA CASA DE ESPERANZA

At La Casa de Esperanza, our work changes lives. This role offers the opportunity to:

• Be part of a mission-driven organization serving our community
• Play a key role in how our story is told and experienced
• Contribute directly to the growth and impact of our programs
• Grow professionally within a collaborative and purpose-driven team

Job Type: Full-time

Pay: $40,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person

Salary : $40,000 - $60,000