Demo

Director of Membership

La Bahia Hotel & Spa
Santa Cruz, CA Full Time
POSTED ON 5/2/2026
AVAILABLE BEFORE 10/27/2026

ABOUT US:

Nestled along the Pacific Coast, La Bahia Hotel & Spa celebrates its dramatic setting where the tip of Monterey Bay touches Sana Cruz's coveted Main Beach. Steeped in the romantic beauty of Spanish-Mediterranean architecture, locals and travelers alike will savor globally influenced cuisine, cocktails and wellness rituals infused with the region's agricultural bounty and coast-cultured Spirit.


SUMMARY:

The ideal Director of Membership is a visionary leader with a passion for creating unforgettable guest experiences, a talent for inspiring teams, and a deep understanding of luxury hospitality trends. Reporting to the General Manager, this role oversees all Guesthouse operations, including: the reception area and lounge, locker rooms, two private lounges, private dining space, outdoor lounge, and private salon bar, as well as the Main Beach fronting the hotel. By delivering impeccable service and innovative programming, the Director of Membership will uphold La Bahia Hotel & Spa’s service standards (inspired by Forbes) while elevating our beachfront property.


RESPONSIBILITIES AND JOB DUTIES:

  • Responsible for the ongoing Guesthouse operations, as well as refining, updating, and creating training and development tools to elevate the operating standards, practices, and guest experience for the hotel
  • Able to accurately and effectively articulate or present information to all stakeholders, including General Manager and Ownership, on areas of success or needs for improvement within The Guesthouse Department.
  • Develop and executes the business, selling strategies and menu descriptions in cooperation with the F&B Director and Executive Chef.
  • Inspire, coach, train, and develop The Guesthouse staff.
  • Maintain a work environment that encourages teamwork and nurtures open communication, positive problem solving, growth and development, recognition and respect.
  • Control labor through efficient planning, budgeting and maintaining staffing guidelines.
  • Control expenses through strategic purchasing decisions and inventory control.
  • Focus on creative cost control and revenue generating solutions.
  • Ensure that sanitation standards as set forth by the management, local, state and federal regulations are met.
  • Operate within compliance for cleanliness and organization of all Guesthouse areas.
  • Effectively utilize systems such as Simphony and OpenTable as revenue management tools to maximize The Guesthouse profitability.
  • Report monthly inventory and subpar levels to the General Manager and Director of Finance.
  • Establish and maintain policies and procedures for The Guesthouse Department in conjunction with the luxury culture and policies of the hotel.
  • Continuously develop and implement programs or strategies to aid in our ability to stay relevant in an ever-changing industry.
  • Work in tandem with the Director of Sales and Marketing, Director of F&B, and Executive Chef to elevate the experience in The Guesthouse outlets and support the Sales team to drive and grow memberships.
  • Responsible for the development and effective implementation of all Standard Operating Procedures (SOP’s) and training tools for The Guesthouse outlets.
  • Responsible for the overall execution and development of programs for The Guesthouse team.
  • Must establish goals and objectives for The Guesthouse leaders and direct reports, and must appropriately manage performance through effective open communication, development, training, coaching, counseling, guidance, or disciplinary action whichever is most appropriate.
  • Perform or appropriately delegate administrative duties related to staffing/scheduling, POS system, daily reporting, cash handling, budget management and competitive surveying to direct management team.
  • Must maintain and ensure payroll and service charge distribution is accurately managed and submitted on time to the Accounting team.
  • Attends hotel staff meetings and coordinates with other department heads to ensure smooth operation.
  • Stays current on local restaurant trends and communicates relevant information effectively to the team.
  • All other duties as assigned and within scope of executive leadership management.


QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 2 years or more minimum experience as a Food & Beverage Manager/similar position in a luxury hotel and/or resort.
  • Luxury resort experience preferred.
  • Dynamic and entrepreneurial - able to lead a team to success by leading by example
  • Knowledge of local and state laws and regulations as it relates to food and alcoholic beverages, ensuring staff have been trained in responsible alcohol service (i.e. TIPS).
  • Knowledge of luxury F&B service standards (Forbes 5 Star, AAA 5 Diamond), understanding of labor and F&B cost control, maintenance, merchandising, and accounting.
  • Must possess excellent Food & Beverage knowledge
  • Strong leadership skills; a natural motivator.
  • Strong management reporting skills.
  • Strong business acumen.
  • Strong Communication Skills (written, verbal and formal presentation style).
  • Strong problem-solving skills.
  • Effective decision-making skills.
  • Effective conflict management skills.
  • Ability to influence others.
  • Strong organizational skills.


SUPERVISORY RESPONSIBILITIES:

  • Manages The Guesthouse leaders and staff, including setting the schedules. Is responsible for the overall direction, coordination and evaluation of all front office departments. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Salary.com Estimation for Director of Membership in Santa Cruz, CA
$93,305 to $126,814
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