What are the responsibilities and job description for the Event & Partnership Coordinator position at L5 Fitness Holdings LLC?
Description: Event & Partnership Coordinator – Detroit, MI RegionLocation: Metro Detroit Area | Full-Time | Orangetheory FitnessDo you thrive at the intersection of strategy, creativity, and community? L5 Fitness | Orangetheory Fitness is hiring an Event & Partnership Coordinator to support six studios across the Metro-Detroit area. In this highly visible role, you’ll build brand awareness, activate grassroots campaigns, and support studios by driving high-quality leads and member growth.This is a hands-on, out-in-the-community role—ideal for someone passionate about fitness, relationship-building, and local marketing. You’ll partner closely with our studio teams and regional marketing leaders to turn local leads into business impact.What You’ll Do:Drive Local Lead Generation: Execute monthly events and activations to drive leads and traffic to studiosBuild Partnerships: Cultivate B2B relationships with schools, apartments, health groups, and businessesSupport Studio Marketing: Oversee studio content calendars, email newsletters, and social media collaborationCreate Local Content: Capture content and promotional photos/video during regular studio visitsBoost Brand Awareness: Act as a community ambassador at wellness fairs, pop-ups, and sponsorshipsTrack Results: Manage event leads, track performance, and provide marketing recaps and ROI reportsCompensation & Benefits:Competitive base salary with bonus potential tied to performanceMileage reimbursement and travel supportComplimentary Orangetheory membership and branded gearPaid time off, wellness perks, and professional development opportunitiesRequirements:What You Bring:2–4 years of marketing, community engagement, or field promotions experienceBachelor’s degree in marketing, communications, PR, or related field (or equivalent experience)Proven ability to plan and execute events and campaigns with measurable impactSelf-starter mindset with a passion for wellness and fitnessComfortable capturing and editing social content on-site with minimal directionOrganized, self-motivated, and comfortable working independently across multiple locationsMust have reliable transportation and ability to travel between studios as neededFamiliarity with MindBody, Canva, and Meta preferred