Part-Time Social Media & Office Coordinator

The Social Media and Office Coordinator is responsible for managing L2 Construction’s day-to-day social media presence and providing administrative support to maintain a well-run, professional office environment. This role plans and executes a cross-platform content strategy (with emphasis on LinkedIn and Instagram), captures and creates visual content that showcases our projects and culture, and supports internal communications, events, and office operations. The Coordinator works closely with leadership and project teams to ensure all external messaging reflects the L2 Construction brand and supports recruiting, client relationships, and community engagement.

Key Responsibilities

• Content Calendar Management: Develop, maintain and consistently execute a cross-platform content calendar (daily/weekly/monthly).
• Visual Storytelling: Capture, create, and edit engaging visual content (photos, short
• videos, time-lapses) to document project progress, safety protocols, and completed healthcare renovations.
• Professional Copywriting: Draft clear, brand-consistent, and grammatically correct copy for all social media posts, tailoring the tone for each platform.
• Platform Prioritization: Focus strategic content efforts primarily on LinkedIn (thought leadership, project milestones, client partnerships) and Instagram (behind-the-scenes and visual project updates).
• Team & Culture Spotlights: Coordinate with internal teams to feature employee profiles, company culture, and core values.
• Community Management: Monitor all social channels and actively respond to comments, messages, and mentions professionally and promptly.
• Industry Engagement: Proactively engage with and share content from industry partners, clients, and key organizations (e.g., ABC VA).
• Performance Tracking & Reporting: Utilize native analytics to track key performance
• indicators (KPIs) and compile a monthly report with actionable insights for optimizing
• strategy.
• Digital Asset Management: Organize, tag, and maintain a library of high-quality digital
• assets (photos and videos).
• Organize social events and community service activities to promote a strong team culture.
• Create clear and engaging communication messages for the Company (internal and external).
• Oversee office space, supplies, and company apparel.
• Perform other duties as assigned.

• Bachelor’s degree in marketing, communications, or relevant field or currently enrolled in an undergraduate degree program.
• Digital Fluency: Strong, demonstrable knowledge of best practices, content types, and algorithms for professional platforms including LinkedIn, Instagram, and Facebook.
• Written Communication: Excellent written communication and professional copywriting skills are essential.
• Visual Content Proficiency: Competence in basic graphic design and video editing using tools such as Canva, Adobe Express, or equivalent mobile applications.
• Time Management & Organization: Exceptional ability to manage multiple tasks, adhere to strict deadlines and maintain an organized content workflow.
• Professionalism & Brand Voice: Ability to maintain a high level of professionalism and consistently adhere to the L2 Construction brand voice and standards in all external communication.
• Analytical Aptitude: Basic ability to interpret social media metrics and translate data into insights for strategic improvement.
• Ability to maintain confidentiality and exercise extreme discretion.

A successful candidate must pass a pre-employment drug test and background check.