What are the responsibilities and job description for the General Manager position at L2 Brands?
Lead. Inspire. Deliver Excellence.
L2 Brands, a leader in custom-decorated apparel, headwear and collegiate merchandise, is seeking an experienced General Manager (GM) to oversee all operational, financial, and strategic aspects of our apparel manufacturing, decorating, and distribution business.
This is a high-impact leadership role for a hands-on, results-driven professional with deep experience in screen printing, embroidery, shipping, and value-added services. The GM will ensure operational excellence, foster a culture of continuous improvement, and drive business performance aligned with company goals.
If you thrive in a fast-paced, creative, and team-focused environment, this role offers the opportunity to shape the future of a growing and proudly American brand.
What You’ll Do
At L2, we take pride in our craftsmanship, our people, and our culture. You’ll join a passionate, collaborative team committed to innovation, integrity, and continuous improvement. Here, your leadership will make a direct impact on product quality, team success, and customer satisfaction.
Position Type: Full-time, salaried
Schedule: Monday–Friday, 8:00 A.M.–5:00 P.M. (evenings/weekends as needed)
Travel: <10% (site visits & trade shows)
Ready to lead with purpose and make your mark at L2 Brands?
Apply today and help us shape the next chapter of our success.
L2 Brands, a leader in custom-decorated apparel, headwear and collegiate merchandise, is seeking an experienced General Manager (GM) to oversee all operational, financial, and strategic aspects of our apparel manufacturing, decorating, and distribution business.
This is a high-impact leadership role for a hands-on, results-driven professional with deep experience in screen printing, embroidery, shipping, and value-added services. The GM will ensure operational excellence, foster a culture of continuous improvement, and drive business performance aligned with company goals.
If you thrive in a fast-paced, creative, and team-focused environment, this role offers the opportunity to shape the future of a growing and proudly American brand.
What You’ll Do
- Lead day-to-day operations across manufacturing, decorating, and distribution divisions.
- Develop and execute operational strategies that boost productivity, quality, and service.
- Manage key performance indicators (KPIs) to ensure on-time delivery, efficiency, and cost control.
- Drive continuous improvement and modernization initiatives across all departments.
- Oversee quality control standards—ensuring excellence, consistency, and compliance.
- Build and maintain strong relationships with vendors, suppliers, and logistics partners.
- Guide production art processes to optimize workflow from pre-press through production.
- Promote a culture focused on safety, quality, teamwork, and innovation.
- Serve as an ambassador for L2 Brands, inspiring pride and confidence internally and externally.
- A strategic thinker who can connect the big picture with daily execution.
- A natural leader who motivates teams, builds trust, and drives accountability.
- A hands-on operator who thrives in both office and production environments.
- An innovator with a continuous improvement mindset and an eye for efficiency.
- Bachelor’s degree in Business, Operations, Industrial Engineering, or related field (Master’s preferred).
- 5 years of senior management experience in apparel manufacturing, decorating, or logistics.
- Proven expertise in screen printing, embroidery, and production art workflows.
- Strong understanding of quality standards, KPI management, and budget oversight.
- Excellent communication, decision-making, and leadership skills.
At L2, we take pride in our craftsmanship, our people, and our culture. You’ll join a passionate, collaborative team committed to innovation, integrity, and continuous improvement. Here, your leadership will make a direct impact on product quality, team success, and customer satisfaction.
Position Type: Full-time, salaried
Schedule: Monday–Friday, 8:00 A.M.–5:00 P.M. (evenings/weekends as needed)
Travel: <10% (site visits & trade shows)
Ready to lead with purpose and make your mark at L2 Brands?
Apply today and help us shape the next chapter of our success.