What are the responsibilities and job description for the Manager- Social Media (NYX) position at L'Oréal?
Title: Manager, US Social Media
Brand: NYX
Location: El Segundo, CA
Key Responsibilities
Brand: NYX
Location: El Segundo, CA
Key Responsibilities
- Social Media Strategy
- Platform Mastery: Lead the US strategy for TikTok, Instagram, YouTube, and Pinterest. Youare responsible forthe daily "pulse" of the brand across these channels.
- Trend Harvesting: Identifyand capitalize on viral beauty trends (e.g., "Coquette Beauty," "Glass Skin") within hours of emergence to keep the brand relevant.
- Social Commerce: Partner with Digital/eCommerce teams to drive "Content to Commerce" initiatives, particularly through TikTok Shop and shoppable social ads.
- Influencer Marketing & Advocacy
- End-to-End Partnerships: Manage the full lifecycle of paid and organic influencer campaigns—from identification and casting to contract negotiation, creative briefing, and ROI analysis.
- Community Building: Maintain"family-style" relationships with a diverse roster of creators, including professional makeup artists (MUAs), "Skinfluencers," and Gen-Z lifestyle creators.
- Seeding & PR: Lead large-scale product seeding programs and "unboxing" experiences that drive high Earned Media Value (EMV) and organic brand mentions.
- Analytics, Reporting & Social Listening
- KPI Management: Track and report on Share of Influence (SOI), engagement rates, follower growth, and conversion metrics.
- Competitive Intelligence: Use social listening tools tomonitorcompetitor activity and sentiment, providing actionable insights for the broader marketing team.
- Budget Oversight: Managea significant portionof the US brand engagement budget, ensuring high efficiency and ROI on influencer spend.
- Agency Management
- Manag day-to-day relationships with creative and social agencies, providing strategic direction, feedback, timelines, and approvals to ensure campaigns delivered on brandobjectivesand performance goals.
- Overseepaid media boosting campaigns across social platforms, including audience targeting, performance monitoring, and optimization to maximize reach, engagement, and ROI.
- Education: Bachelor’s Degree in Marketing, Communications, PR, ora relatedfield.
- Experience: 3–5 years of experience in social media and influencer marketing, ideally within Beauty, Fashion, or CPG.
- Platform Expertise: Expert-level knowledge of TikTok and Instagram algorithms and YouTube's long-form content ecosystem.
- Industry Tools: Proficiencyin tools like Traackr (influencer management), Dash Hudson (visual marketing), Sprinklr (social listening), and CreatorIQ.
- Mindset: You must be a "digital native" who lives and breathes beauty culture. The ability to pivot quickly in a high-pressure, fast-moving environment is essential.