Manager, Global Social Media & Content Creator, IT Cosmetics DMI

Division: Luxury Products Division  

  

Location: 

This position will initially be based in the ITC – Jersey City, NJ office, located at 111 Town Square Place, with the understanding that this office and your position will be relocating to our Hudson Yards – New York office in the future, timing to be confirmed.

 

Reports To: AVP, Global Social Media – ITCosmetics DMI 

Who We Are:  

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People. 

 

What You Will Do: 

• Help to shape the IT Cosmetics’ image across all social platforms
• Disrupt the social media landscape.
• Work at the speed of culture. 
• Be at the forefront of redefining how IT Cosmetics connects with their audiences on social media. 
• Challenge the norm, take calculated risks, and push creative boundaries to gain attention through social campaigns and content partnerships.
• Have an entrepreneurial mindset and work autonomously to find new opportunities. 
• Be ahead of the game when it comes to trends, tech, and social innovation. 
• Leverage your creative and analytical thinking to captivate online communities.
• Be creatively driven and demonstrate a clear creative vision
• Help to inspire new social content opportunities cross-functionally and market partners
  
  

 

Creative Ideation: 

• Always On: Concept and execute (either internally/agency) Monthly Content Packages to Market. Lead time is two months (e.g. March package sent in Jan)
• Disruptor/Viral Partnerships: Minimum of 1x every quarter, collab post on @itcosmetics (e.g. Tube Girl, Holding Space Woman, CGI) – this needs speed and agility
• Trend Spotting: Create 3x quick low-fi videos in line with CDMO trend spotting and for our audience target of 40 , to share with markets on a monthly basis – trend must be relevant to the brand, posted on @itcosmetics and shared with markets for inspiration. This can also include templates > Spotify Wrapped etc. We need to be the first!
• Social Platforms – Inspire and create quick fire trends/content, branded templates, education, PD, Lab Behind-the-Scenes content, support with content at events – be proactive in suggesting new content ideas and opportunities
• Campaigns – As and when needed to help support with content and behind-the-scenes shoots.
• Meetings & Internal Requests – To shoot and edit social content requested by LT for any key meetings
• Generate ideas that drive buzz but also brand consistency, even if it involves left field or unconventional tactics. 
• Conceptualize, create, and test content partnerships that challenge conventions and spark conversations. 
• Stay up to date with the latest trends and technologies in social media, tech, and marketing. 
• Continually share insights and ideas with the wider team to develop eye-catching visuals, videos, and captions to engage and provoke audiences. 
  
  

 

Campaign and Project Management:  

• Produce strategic global social media campaigns and Projects that drive brand buzz while delivering on market needs. 
• Analyze and digest consumer behavior to develop strategies that reaches consumers throughout the funnel to build awareness, drive engagement, and encourage conversion. 
• Work collaboratively with key cross-functional partners to execute social campaigns and Projects in line with 360 business objectives.  
• Work with key market partners to better understand their needs and fulfill those requests based on performance. 
• Deliver Campaigns and Projects that follow and meet DRIVE timelines. 
• Support AVP to help manage market expectations and needs if campaigns or Projects are late. 
• Field questions and complaints from markets (incl. trouble shooting assets and formatting). 
  
  

 

Budget Management: 

• Effectively manage the budget of key social campaigns and projects. 
• Support AVP Social in providing budget updates that feed into the overall social budget.  
  
  

 

Agency and Production Management: 

• Identify the right partners who are digital-first and innovative in the social content space. 
• Manage the relationship(s) with social content and creator agencies for key campaigns and projects.  
• Identify new ways of production to ensure modern and platform first deliverables. 
  
  

 

What We Are Looking For: 

Required Qualifications: 

Bachelor’s Degree 

4-6 Years of Experience 

• Exceptional creativity and out-of-the-box thinking.
• A passion for staying ahead of industry trends and a willingness to take creative risks.
• A trailblazer who thrives on challenging the status quo and makes significant impact in the world of social media marketing. 
• Strong understanding of social media platforms, trends, and algorithms.
• Excellent written and verbal communication skills.
• Data-driven mindset with the ability to analyze metrics to identify clear insights, trends and opportunities.
• Strong organizational skills and the ability to work in a fast-paced, dynamic environment.
  
  

 

What’s In It For You: 

• Salary Range:  $98,400– $140,200
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) 
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) 
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) 
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) 
• Employee Resource Groups (Think Tanks and Innovation Squads) 
• Access to Mental Health & Wellness Programs  
  
  

 

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. 

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