What are the responsibilities and job description for the Manager- Entertainment Marketing position at L'Oréal?
JOB TITLE: Manager, Entertainment Marketing
DEPARTMENT: Brand and Consumer Engagement, Corporate Digital Marketing Office (CDMO)
LOCATION: El Segundo, CA
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
What You Will Do
The Manager, Entertainment Marketing will support in leading strategic partnerships and entertainment marketing initiatives. This role will be pivotal in identifying, developing, and executing entertainment programs that elevate L’Oréal’s brands in culture and cement L’Oreal as a cultural leader in the beauty space.
The ideal candidate is a cultural strategist, creative thinker, and digital-first marketer with a deep understanding and passion for entertainment and brand partnerships. This person will thrive at the intersection of culture and consumer trends, ensuring L’Oréal remains at the forefront of consumer engagement.
What You Will Do:
Entertainment Marketing Responsibilities:
Cross-Functional Responsibilities:
What We Are Looking For:
DEPARTMENT: Brand and Consumer Engagement, Corporate Digital Marketing Office (CDMO)
LOCATION: El Segundo, CA
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
What You Will Do
The Manager, Entertainment Marketing will support in leading strategic partnerships and entertainment marketing initiatives. This role will be pivotal in identifying, developing, and executing entertainment programs that elevate L’Oréal’s brands in culture and cement L’Oreal as a cultural leader in the beauty space.
The ideal candidate is a cultural strategist, creative thinker, and digital-first marketer with a deep understanding and passion for entertainment and brand partnerships. This person will thrive at the intersection of culture and consumer trends, ensuring L’Oréal remains at the forefront of consumer engagement.
What You Will Do:
Entertainment Marketing Responsibilities:
- Support the execution of strategic partnerships across entertainment, sports, and music, ensuring alignment with brand objectives.
- Assist with talent and partner outreach, negotiation, and activation, serving as a key point of contact for external agencies, platforms, and production partners.
- Manage content integration opportunities, helping brands activate partnerships in a meaningful and impactful way.
- Track industry trends, emerging talent, and cultural moments to identify proactive opportunities for L’Oréal’s brands.
- Help coordinate brand activations around tentpole events (e.g., award shows, major sporting events, film premieres).
- Maintain expert understanding of the entertainment landscape pop-culture (including celebrities, athletes, musicians, personalities, experts, tentpole cultural moments and events, etc.)
- Track L’Oreal brand activations and share best practices/learnings across the L’Oreal community
- Maintain strong relationships with talent agents, managers and publicists and cultivate new relationships with external partners and creators
Cross-Functional Responsibilities:
- Liaise with internal teams, including US marketing, DMI, Global CDMO, media, A&I and sourcing to ensure entertainment initiatives are integrated seamlessly.
- Track and measure the success of entertainment activations, ensuring key learnings are shared across the organization.
- Maintain strong relationships with external industry stakeholders, including talent agencies, studios, entertainment platforms.
What We Are Looking For:
- Bachelor’s degree in marketing, business, or a related field.
- 6-8 years of experience in entertainment marketing, brand partnerships, digital marketing, or a related field.
- Deep understanding of the entertainment industry
- Strong ability to synthesize cultural trends and consumer insights into actionable marketing strategies.
- Proven track record of working with talent, influencers, agencies, and entertainment properties.
- Ability to manage multiple projects in a fast-paced environment with strong attention to detail.
- Strong communication and presentation skills, with experience in stakeholder management.
- Proficiency in Microsoft PowerPoint, Excel, and Word; knowledge of Adobe Creative Suite is a plus.
Salary : $90,000 - $140,000