What are the responsibilities and job description for the Manager- CRM (NYX) position at L'Oréal?
Role: Manager- CRM
Brand: NYX Cosmetics
Location: El Segundo, CA
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
What You'll Do
Lead, drive, and execute NYX Professional Makeup’s CRM lifecycle strategy across direct messaging, the NYX Access loyalty program, data acquisition, promotional planning, cross-functional campaigns, and media integration
Key Responsibilities
Salary Range: 92-128k Base Bonus
Brand: NYX Cosmetics
Location: El Segundo, CA
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
What You'll Do
Lead, drive, and execute NYX Professional Makeup’s CRM lifecycle strategy across direct messaging, the NYX Access loyalty program, data acquisition, promotional planning, cross-functional campaigns, and media integration
Key Responsibilities
- Direct Message Marketing: Manage email and launch/manage SMS messaging, execute A/B tests and optimize segmentation.
- Loyalty Program (NYX Access):Drive the Access loyalty program, design exclusive perks/events, develop member-only campaigns, and oversee day-to-day platform support.
- Campaign Collaboration: Collaborate closely with the NYX US marketing team, including category marketing and social media, to support major product launches and re-support campaigns.
- Acquisition & Media Integration: Drive 1st-party data collection (on-site and retail); partner with paid media teams to integrate CRM data for custom audience targeting.
- Promotion Strategy: Collaborate with commercial teams to build and execute the promotional calendar.
- Agency Management: Manage external agency partners to drive campaign efficiency and execution.
- Cross-Functional Collaboration: Partner with L’Oreal’s DMI(Digital Marketing International)teams to adapt global strategies locally, collaborate with CDMO(Chief Digital & Marketing Office)on central tooling and data architectures, and implement CRM best practices across teams.
- Consumer Analytics: Monitor and report on campaign performance, customer growth, lifetime value, basket analysis, and loyalty trends using L’Oréal’s 1st-party database and Tableau/Google Analytics.
- Bachelor’s Degree 3–7years' experience managing CRM/Email/Loyalty programs
- Proficiency with Salesforce Marketing Cloud or other ESPs, and analytics tools (Tableau, Google Analytics)
- AI fluency to drive operational support and efficiency for CRM initiatives;
- Strong communication and project management skills
Salary Range: 92-128k Base Bonus