Director, PR, Partnerships & Social Media - Kiehls

Job Title Director, PR, Partnerships & Social Media

Division: Luxe

Location: 10 Hudson Yards, New York, NY 10001

Reports To: Assistant Vice President, Consumer Engagement

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.

What You Will Do

The Director, Public Relations & Social Media is a dual-mandate leadership role responsible for developing and driving Kiehl's US PR, brand partnerships, and social media strategies. This individual will serve as the brand's voice to the outside world — building authentic connections with consumers, media, influencers, and partners that reflect Kiehl's unique heritage, values, and community-first spirit.

Reporting to the AVP, Consumer Engagement, this leader will design and execute forward-thinking, fully integrated PR and social campaigns in close collaboration with the marketing, digital, and retail teams. He/she will be responsible for growing brand awareness, deepening consumer engagement, and identifying partnership opportunities that are aligned with Kiehl's brand vision — from new product launches to philanthropic and experiential initiatives.

The ideal candidate is a passionate, creative, and strategic communications professional who thrives at the intersection of storytelling, culture, and commerce — someone who understands Kiehl's distinct personality and can translate it powerfully across both earned media and owned social channels.

Public Relations & Brand Partnerships

• Develop and execute comprehensive, strategic PR and brand partnership programs that support product launches, key brand initiatives, and philanthropic/community efforts aligned with Kiehl's brand DNA
• Identifyand cultivate high-impact partnership opportunities including talent, media, and brand collaborations ensuring all partnerships align with Kiehl's global brand vision and business goals
• Support negotiation strategy and close ROI-positive partnership agreements in collaboration with theAVP and legal teams
• Manage relationships with external PR agencies, brand partners, and media contacts,maintainingopen and consistent communication
• Liaise withinternal and externalteams to ensure on-brand execution of product launches, press events, and brand initiatives
• Support internal L'Oréal press opportunities and lead crisis communications response as necessary
• Manage and develop PR Managers and Coordinators, providing mentorship and clear direction on priorities and executions
  
  

Social Media Strategy & Content

• Design, oversee, and manage Kiehl's US social media content strategy across all platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, and emerging channels)
• Develop andmaintaina monthly content calendar in collaboration with Marketing, Digital, and Retail teams, ensuring alignment with product launch windows and brand moments
• Provide engaging, on-brand content with a consistent brand voice that reflects Kiehl's heritage, community values, and productexpertise
• Stay current on trending topics, platform updates, and pop culture to ensure contentremainsrelevant and culturally connected
• Develop and implementa Kiehl'sUS social media playbook,establishingbest practices and guardrails for tone, cadence, and channel-specific content
• Oversee community management and translate social sentiment and consumer listening insights into actionable ideas and strategy
• Facilitate brainstorming sessions to generate pioneering content ideas across the team
  
  

Analytics, Reporting & Budget

• Define KPIs and performance benchmarks to quantify the success of PR campaigns, social media programs, and partnerships
• Monitor and analyze web analytics dashboards, social reporting tools, and earned media metrics; translate data into actionable insights and recommendations
• Leverage market analytics and research to continuouslyoptimizecontent relevance and campaign ROI
• Manage US PR and social media budgets with rigor and efficiency, regularly assessing tools and workflow for cost and process improvements
• Verify Kiehl'sis keepingpace with competitors' digital and communications strategies and capitalizing on emerging technologies and platforms
  
  

People Leadership

• Manage mid-sized team of 3 direct reports
  
  

Required Qualifications

What We Are Looking For:

• 10 years of combined experience in public relations, brand partnerships, social media marketing, or integrated communications (consumer products, media, agency, or corporate environment)
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
• Demonstrated success managing PR and social media campaigns for consumer-facing brands, ideally within the beauty or luxury sector
• Strong knowledge of the PR and influencer ecosystem relevant to the beauty industry
• Excellent written and oral communication skills — this individual will serve as the brand's voice to the outside world
• Proven ability to negotiate and close brand partnership agreements aligned with business goals
• Deep understanding of social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest) and emerging channels
• Creative thinker with sharp attention to detail and excellent project management skills
• Ability to manage multiple priorities and meet deadlines in a fast-paced, rapidly changing environment
• Proficiencyin Microsoft Office (Excel, Word, PowerPoint) and familiarity with social media analytics and reporting tools
  
  

Preferred Qualifications

• Management experience
  
  

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

Salary Range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   
  
  

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time. 

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