What are the responsibilities and job description for the Director, Brand Engagement: Advocacy & Influence, Viktor & Rolf and Diesel Fragrances position at L'Oréal?
Division: L'Oréal Luxe Location: 10 Hudson Yards, New York, NY 10001 Reports To: VP, Brand Engagement, Luxe Fragrance Brands
Who We Are
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen!
Role Overview
The Director, Brand Engagement: Advocacy & Influence will oversee the full-funnel brand engagement strategy and execution across all verticals — including Paid Social, Advocacy & Influencer (A&I), Social, PR, and Earned Media (seeding, events). The role is consumer-driven, aiming to recruit target audiences, maximize brand awareness, and drive key KPIs such as Share of Influence (SOI).
The ideal candidate will be an expert in influencer and social media, with deep insight into the beauty, culture, and luxury landscape, and will bring best-in-class thought leadership and innovation to the Brand Engagement team.
What You Will Do
What We Are Looking For
What's in it for you?
We are an Equal Opportunity Employer and take pride in a diverse environment. We're committed to guaranteeing inclusive recruitment processes and advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
Who We Are
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen!
Role Overview
The Director, Brand Engagement: Advocacy & Influence will oversee the full-funnel brand engagement strategy and execution across all verticals — including Paid Social, Advocacy & Influencer (A&I), Social, PR, and Earned Media (seeding, events). The role is consumer-driven, aiming to recruit target audiences, maximize brand awareness, and drive key KPIs such as Share of Influence (SOI).
The ideal candidate will be an expert in influencer and social media, with deep insight into the beauty, culture, and luxury landscape, and will bring best-in-class thought leadership and innovation to the Brand Engagement team.
What You Will Do
- Vision & Strategic Leadership: Own the overall vision and strategic direction for full-funnel brand engagement for the US market, aligning with overall business objectives. Lead the development and implementation of innovative, culturally relevant influencer marketing strategies across all platforms and formats. Bring strategic recommendations to senior leadership based on industry trends, innovations, consumer preferences, performance reporting, and consumer-focused data.
- Performance Management & ROI Optimization: Oversee the measurement and analysis of influencer marketing performance, ensuring ROI-positive campaigns while owning the brands' Share of Influence (SOI) and driving Earned Media Value (EMV). Develop and implement sophisticated measurement frameworks and provide data-driven insights to executive leadership.
- Cross-Functional Collaboration & Integration: Lead cross-functional collaboration with key stakeholders across the organization, including Marketing, Media, Education, Legal, E-Commerce, Sales, and Product Development. Align strategies with global brand teams to ensure consistency of the US plan against the global brand vision while advocating for local market needs.
- Influencer Relationship Management & Partnership Development: Cultivate and manage relationships with key influencers, agencies, and industry partners. Negotiate major contracts and secure strategic partnerships.
What We Are Looking For
- Bachelor's degree in Marketing, Communications, or a related field
- 8–10 years of experience in social media marketing, PR, and influencer strategy
- Experience developing strategic plans, managing large budgets, leading teams, and driving business impact in the beauty industry
- Creative, strategic mindset with a focus on consumer engagement and brand advocacy
- Proficiency in Microsoft Office Suite and social media management platforms
- Social Media Marketing or Influencer Marketing certifications
- Fragrance category knowledge a plus
- Excellent communication, project management, strategic thinking, and leadership skills
What's in it for you?
- Medical, Dental, and Vision coverage
- 401(k) retirement plan
- Paid Parental Leave
- Hybrid Work Environment
- Salary Range: $138,500 – $200,800
We are an Equal Opportunity Employer and take pride in a diverse environment. We're committed to guaranteeing inclusive recruitment processes and advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
Salary : $138,500 - $200,800