What are the responsibilities and job description for the Social Media Specialist - International position at L Brands?
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
As an individual contributor, the Social Media Specialist assists in carrying out content for key marketing campaigns on social media and digital marketing channels. They provide support to the Social Media Manager by managing administrative tasks and special projects related to social media. The role includes analyzing campaigns to detect performance trends and recommend adjustments. This person collaborates with international franchise partners, marketing colleagues, and merchant partners to develop content and strategies that increase social brand engagement.
Responsibilities
(Campaign Execution 50%)
• Formulate strategic social media (Organic) initiatives for the brand, involving Facebook, Instagram, Pinterest, YouTube, TikTok, and developing platforms.
• Complete day-to-day operations of the Social Media platforms, including implementation of Status Updates and content publishing across channels throughout the implementation and analysis phases.
• Build and maintain accurate and up-to-date campaign content calendar across platforms.
• Develop Public Relations and Influencer activities to incorporate Social Media strategies across multiple channels.
• Partner with multiple groups to embed Social Media strategies into important campaign launches online, and assess the influence of social media (Organic) programs on sales and traffic.
• Liaise between Social team and merchants to align initiatives with brand product priorities and upcoming key product launches.
• Identify Social trends and translate them into appropriate Bath & Body Works international programs.
• Pattern global Social landscape and keep a pulse on competitors to identify outstanding benchmarks, encourage campaign development, and uncover trends.
• Support in-house photoshoots including shot lists and post-production process with graphic build team execution.
(Partner Support – 25%)
• Coordinate with franchise partners to complete campaigns for digital marketing, social media, and public relations.
• Provide assistance for any possible problems emerging from discussions in the Social Media environment.
• Support team in delivery process including collecting links and document fonts for all creative released to franchise partners.
• Support franchise partner relationships including coordination of day-to-day communication and regularly scheduled touchpoints.
(Performance Reporting 25%)
• Own social media reporting to hindsight performance on a quarterly basis, providing insights & areas of opportunity to the broader internal team.
• Support franchise partners in managing social media efforts. This involves grasping each program within the channel, making sure performance and objectives are tracked daily, and coordinating expectations with cross-functional colleagues.
• 3–5 years of Social Media experience working internally or within an agency.
• Interacting with Customers/Fans (Community Management)
• Managing Social Media accounts for a Brand or client Experience
• Developing and accomplishing Social Media channel strategies and content
• In-depth knowledge of Social Media platforms and standard methodologies (Organic and Paid)
• Excellent written and verbal communication skills, and a strong attention to detail.
• A great teammate with a positive, proactive attitude and strong communication skills. Able to brief senior leaders, build relationships with external teams, and support immediate team members effectively.
• Ability to think innovatively and creatively and change course as needed to achieve desired results.
• Ability to multitask and project manage, work both independently and with a team
• Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines.
• Proficient in Mac, Word, Excel and Keynote/PowerPoint, with a working knowledge of Analytics and Monitoring tools, and Adobe Creative Suite.
• Experience working in beauty, consumer goods, fashion or retail industries preferred.
• Some travel required
Education
• Bachelor's Degree in Marketing, Communications, or related field, or equivalent experience.
Core Competencies
• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase program with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs
• 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
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