Public Relations Manager

Company Description

Founded in 2008, L'AGENCE is a lifestyle brand that combines the effortless elegance of Southern California with Parisian sophistication. Starting with ready-to-wear and denim, the company has expanded its offerings to include footwear, swimwear, belts, and hats, catering to the versatile needs of its clientele. L'AGENCE is available in approximately 450 specialty stores worldwide, including prestigious retailers such as Neiman Marcus, Saks Fifth Avenue, and Harrods. Headquartered in Los Angeles, the brand operates showrooms in New York City, Paris, and Seoul, embodying a global presence.

Role Description

This is a full-time, on-site role based in West Hollywood, CA. The Public Relations Manager is responsible for developing the seasonal and yearly PR planning calendar to gain earned media by proactively positioning brand, product, and leadership stories to achieve coverage. This role encompasses ongoing media outreach programs, influencer partnerships, affiliates, seasonal brand campaign initiatives, product introductions, and media activations. This role will report to our Global Brand Marketing Director.

Examples of Essential Duties and Responsibilities

• Secure strategic press coverage including features, news announcements, brand profiles, and product placement in top national, regional, and online media outlets
 and affiliates.
• Communicate and manage external PR and VIP agencies.
• Cultivate and manage relationships with influencers for product seeding and larger brand partnerships.
• Develop strategy and drive execution of high-visibility speaking opportunities and awards.
• Maintain strong relationships and actively network with key fashion and market editors, relevant fashion stylists. 
• Conceptualize and assist in the execution of special events and activations.
• Manage monthly and weekly press reporting.

Preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

Qualifications 

• Minimum 7 years fashion or retail PR experience, in house or agency preferably in a product-oriented, consumer-driven company.
• Apparel/Fashion or Retail company/brand experience is preferred.
• Superior knowledge of fashion/consumer media practices, as well as phenomenal track record of garnering top-tier coverage in print and digital media.
• Deep understanding of fashion and retail trends and market.
• Experience with event planning and budgets.
• Experience with managing and mentoring junior staff.
• Strong writing, communication and presentation skills to effectively articulate ideas to senior leadership.
• Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail.
• High level of interest and proficiency in new media landscape, and experience working with digital influencers.
• Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude.

Additional Requirements

• Ability to travel up to 20% of the time

Physical Requirements: 

• Able to lift and carry up to 40-50 lbs.
• This position requires sitting for long periods of time 
• Frequent standing. 

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.