What are the responsibilities and job description for the CAMPAIGN SPECIALIST - mobile, push, CRM position at KYYBA Inc?
Job Title: ( CAMPAIGN SPECIALIST - mobile, push, CRM )
About Kyyba:
Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.
At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.
Job Description:
JOB DESCRIPTION: Design, build, and operate the core omni-channel notification platform capabilities that power high-volume, real-time customer and dealer communications (email, SMS, push, in-app, and future channels), with a primary focus on mobile, push activation, and IHU. This role ensures the platform and related activation workflows are reliable, scalable, compliant, and easy to integrate, enabling product, marketing, and channel teams to deliver the right message to the right customer at the right time.
· The role will initially sit on the Offer and Order Management Engineering team to execute ad-hoc mobile marketing campaigns by leveraging system services and API integrations. Once Adobe Journey Optimizer (AJO) is fully stood up for mobile/push activation, the role will transition to the CE Activation team, with an increased focus on day-to-day campaign execution, optimization, and governance on top of the engineered platform.
· The type of person that will thrive in this environment will be an independent hard worker with great communication skills. A SME in their area.
EDUCATION and EXPERIENCE: Bachelor’s degree in Computer Science, Software Engineering, Marketing Technology, Data/Analytics, or related field, or equivalent practical experience.
· 3-7 years of experience in one or more of the following:
· Software/platform engineering focused on backend or notification systems.
· Marketing technology / campaign operations roles (e.g., mobile, push, or CRM operations) working closely with engineering.
· Technical campaign operations resource with strong Enterprise Decision Management/PEGA experience, and a working understanding of API based integrations
· Hands-on experience with distributed systems and event-driven architectures (e.g., Kafka, Kinesis, Pub/Sub, or similar).
· Experience integrating with or working on notification/messaging platforms (email, SMS, push, in-app) or similar large-scale communication systems.
· Experience in high-volume B2C communications, marketing technology, or customer engagement platforms is strongly preferred.
TOP SKILLS REQUIRED FOR THIS ROLE:
· Software/platform engineering focused on backend or notification systems.
· Marketing technology / campaign operations roles (e.g., mobile, push, or CRM operations) ability to work closely with engineering.
· Technical campaign operations resource with strong Enterprise Decision Management/PEGA experience, and a working understanding of API based integrations
· HTML build (non-website) experience
TECHNICAL SKILLS/ABILITY: Proficiency in one or more modern backend languages (e.g., Java, Kotlin, C#, Go, Python, or Node.js) and associated frameworks or strong technical fluency working with engineering teams in these stacks.
· Critical to have experience with PEGA based systems and a working understanding of REST API based integration
· Familiarity with cloud platforms (e.g., AWS, Azure, GCP) and containerization/orchestration (Docker, Kubernetes).
· Solid understanding of datastores (relational and/or NoSQL) and caching strategies for high-scale workloads.
· Proficiency with Adobe Experience Platform & Adobe Journey Optimizer (AJO), or similar enterprise journey orchestration/activation tools.
· Experience with monitoring and observability tools (metrics, logs, tracing, dashboards, alerting).
· Understanding of security best practices (authentication/authorization, secrets management, least privilege).
PREFERRED QUALIFICATIONS: Experience with one or more notification/engagement solutions (e.g., Twilio, SendGrid, Braze, Adobe Journey Optimizer, Iterable, or equivalent).
· Strong experience working with PEGA based system
· Experience implementing preference centers, consent management, frequency caps, and suppression logic.
· Background in environments with cross-functional stakeholders (product, marketing, legal, security, data, engineering).
Competencies & Soft Skills: High level of analytical ability to solve complex, ambiguous problems in distributed systems and activation workflows.
· Strong written and verbal communication skills, with the ability to explain technical concepts to non-technical partners and activation concepts to technical teams.
· Demonstrated ownership mindset, bias for action, and commitment to quality and reliability across both platform and campaign execution.
· Ability to manage multiple priorities and deliver in a fast-paced, iterative environment.
· Collaborative, team-oriented working style with a focus on continuous improvement, documentation, and knowledge sharing across Engineering and CE Activation.
Location: (Onsite Position and Warren MI )
Disclaimer:
Kyyba is an Equal Opportunity Employer.
Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. Minorities / Females / Protected Veterans / Individuals with Disabilities are encouraged to apply. All employment is decided on the basis of qualifications, merit, and business need.”
It is the policy of Kyyba to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact Kyyba at 248-813-9665
Rewards:
Medical, dental, vision
401k
Term life
Voluntary life and disability insurance
Optional Pre-paid legal plan
Optional Identity theft plan
Optional Medical and dependent FSA
Work-visa sponsorship
Opportunity for advancement
Long-term assignment with opportunity for hire by client
SELECT AWARDS
- An INC 5000 company for 10 years
- Corp! Michigan Economic Bright Spots
- Crain’s Detroit Business Top Staffing Service Companies in Detroit
- TechServe Alliance Excellence Award- IT and Engineering Staffing & Solutions
- Best of MichBusiness winner in HR Wizards & Partnerships
- Metro Detroit Elite Category: Recruitment, Selection & Orientation for 101 Best & Brightest
- 101 Best & Brightest Companies to Work for in Michigan