What are the responsibilities and job description for the Associate Product Marketing Manager position at Kyocera AVX?
Responsible for assisting in the initiation, development, coordination, and monitoring of assigned marketing activities for specific product lines, with a focus on increasing profitability. Ensure the timely completion of assigned projects or daily tasks by monitoring the efforts of all departments involved and by assisting in the coordination when required. This position also functions as a liaison between groups such as manufacturing, engineering, sales operations, customer service, KYOCERA AVX direct sales personnel, and customers.
RESPONSIBILITIES:- Contribute to the development of short- and long-term business and marketing plans for assigned products.
- Contribute to development and implementation of product development plans and monitor progress of specific projects.
- Analyze and evaluate general market and sales data on assigned products to monitor volume/business trends versus plan.
- Perform centralized pricing activities.
- Manage product inventory.
Create & maintain training & marketing tools
- Assist in the development of marketing and training tools for customer service and field sales personnel
- Prepare and present training materials for presentation to customers and KAVX personnel
- Coordinate new product introduction or releases (NPI or NPR) and press releases
Reporting & Data Analysis
- Analyze the profit and loss (P&L) to ensure that the stated profit objectives and revenue targets are met in accordance to the company’s direction and goals
- Analyze the POA, POS, and inventory for the distribution channel
- Notify or inform supervisor and management of any potential problems or sales opportunities via activity reports and/or daily interaction
- Compile customer account information necessary to provide reports as required by customer and/or management
- Develop and analyze sales and marketing data
- Research and gather information about competitor’s product lines and relative position in the market
Maintain balanced scorecard initiatives with regular updates to team:
- On time delivery reports
- Managing quality issues
- Returns
- Quote responsiveness
- Internal customer scorecards
- External customer scorecards
- Customer visits
- Price competitiveness/market share
- Bachelor’s degree in Marketing or a STEM-related discipline is required.
- 3-5 years’ experience in a product marketing related field.
- Excellent interpersonal and oral communication skills.
- Strong communication skills with internal personnel, sales representatives, and customers required.
- Proficiency in Microsoft Office applications such as Word, Powerpoint, and Excel. Experience with CRM systems and Oracle/SAP a plus.
- Possess advanced analytical skills and strong problem solving aptitude.
Kyocera-AVX is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or status as a protected veteran.