Digital Marketing Specialist

Digital Marketing Specialist

KVLY/Gray Digital Media in Fargo seeks a Digital Marketing Specialist to support our Marketing Executives with client-facing, post‑sale campaign planning, trafficking, and optimization. You’ll manage cross‑platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights.

We’re seeking an energetic, strategic Digital Marketing Specialist who loves collaborating, problem-solving, and driving measurable results. In this role, you’ll be the go-to digital expert supporting our Marketing Executives (MEs) - bridging sales and strategy to craft, launch, and optimize multi-channel campaigns. You’ll bring creativity, data-driven insights, and a passion for local business growth to every project.

Duties/Responsibilities include, but are not limited to:

Strategy & Planning

• Partner daily with MEs to build digital strategies that align with client goals and KPIs

• Translate client objectives into clear post-sale marketing plans, timelines, and deliverables

• Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social

Execution & Operations

• Manage post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting

• Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement

• Work with internal and external teams to traffic assets and confirm launch readiness

Optimization & Insights

• Monitor performance and proactively optimize campaigns for efficiency and scale

• Diagnose performance drivers across audiences, creative, placements, and inventory; test and iterate

• Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams

Growth & Collaboration

• Join post-sale client calls with MEs to present results and guide next step optimizations

• Surface upsell, renewal, and cross-sell opportunities based on data-backed insights

• Share success stories, case studies, and best practices to elevate digital expertise across the sales team

Process & Quality

• Maintain organized documentation, trafficking sheets, and reporting cadence

• Ensure all deliverables and reporting are accurate and on time

• Perform additional duties as assigned by management

Qualifications/Requirements:

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 2 years in digital marketing, media sales, or account management (broadcast or agency experience preferred)

• Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising

• Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues

• Collaborative, approachable teammate with a service mindset and strong follow-through

• Analytical thinker with high attention to detail and a continuous improvement mentality

• Proficiency with analytics and office tools: Google Analytics (GA4), PowerPoint, Excel, Word, and Outlook

• A proactive, self-starting attitude with curiosity, creativity, and a genuine passion for digital media

Bonus Skills (Nice to Have)

• Experience with ad platforms (e.g., Google Ads, Meta Ads Manager, YouTube), DSPs, or ad servers

• Familiarity with tag managers, pixel frameworks, and attribution models

• Comfort building dashboards and visualizations for non-technical audiences

Success in This Role Looks Like

• On-time launches with accurate tracking and documentation

• Clear, action-oriented reporting that ties performance to client outcomes

• Measurable optimization wins (e.g., improved CTR/Engagement, lower CPA, stronger ROAS)

• Strong partnerships with MEs and clients that lead to renewals and growth

Why KVLY/Gray Digital Media

• Mission-driven local impact backed by a national digital network

• Collaborative culture with ongoing training and professional development

• Opportunity to shape solutions that help local businesses thrive

How to Apply

Please submit your resume and a brief note about your experience driving measurable results for clients. If available, include 1-2 examples (or summaries) of campaigns you’ve helped optimize and the outcomes achieved.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KVLY-TV/Gray Local Media is an EQUAL OPPORTUNITY EMPLOYER and a DRUG FREE WORKPLACE.