What are the responsibilities and job description for the Account Executive position at KVIA-TV?
Company Description
KVIA-TV is the ABC affiliate serving the El Paso - Las Cruces region, owned by News-Press & Gazette Company. It is a market leader in local news, producing over 32 hours of television news each week and operating the AP-recognized website KVIA.com. The station offers a diverse range of digital channels, including El Paso Las Cruces CW, Azteca El Paso, and StormTRACK 24/7, catering to different audiences with youth-oriented programming, Mexican soccer coverage, and around-the-clock weather updates. KVIA-TV is a comprehensive multimedia platform, delivering high-quality content via broadcast and online channels, and serving as a trusted resource for businesses seeking a robust advertising partner.
Role Description
This is a full-time, on-site role based in El Paso, TX, for an Account Executive. The Account Executive will focus on developing and maintaining strong relationships with clients and creating comprehensive multimedia advertising strategies. Responsibilities include identifying sales opportunities, meeting sales targets, presenting customized marketing plans, negotiating contracts, and ensuring client satisfaction. This role requires close collaboration with internal teams to maximize revenue growth and improve customer experience.
Qualifications
- Proven skills in sales and client relationship management
- Understanding of multimedia advertising, digital marketing, and sales strategy development
- Strong communication, negotiation, and persuasion skills
- Proficiency in analyzing clients’ needs to offer tailored solutions
- Self-motivated and committed to achieving sales results
- Ability to work effectively in a fast-paced, on-site team environment in El Paso, TX
- Relevant professional experience in sales, media, or advertising
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
- Possess sufficient mobility to travel to client’s place of business and conduct presentations. A valid driver’s license or the ability to obtain one is required
- 1-2 years of sales experience, excellent customer service skills and an ability to interface with all types of people at various levels of an organization