Director of Demand Planning

DIRECTOR OF DEMAND PLANNING

Remote or Hybrid New York City | Pay Range: $140,000 - $160,000 Bonus

ABOUT THE ROLE

The Director of Demand Planning serves as the analytical engine of our monthly S&OP process. As we scale, the need for a structured, cadenced, and accurate demand planning function has never been greater. Supporting a fast-scaling omnichannel color cosmetics brand across DTC and leading global retailers, this role will own the end-to-end demand planning process, building and refining forecasts through cross-functional partnership and presenting monthly recommendations that drive inventory, purchasing, cash flow, and channel allocation decisions.

This is a highly visible, cross-functional role that sits at the intersection of Sales, Marketing, Finance, Operations, and key retail partners. The ideal candidate is both rigorous and commercially minded, someone who can translate sell-through trends and marketing calendars into a single, trusted forecast the entire company can plan around. This role reports to the Senior Director of Operations.

WHAT YOU'LL DO

Demand Planning Ownership

• Own and maintain the monthly bottoms-up unit demand plan across all channels: DTC (Shopify, TikTok Shop U.S./U.K.), Sephora U.S./Canada, Space NK U.K. and more as we expand.
• Analyze market signals and insights gathered through cross-functional stakeholder meetings and translate that information into actionable forecasting models in Excel and Google Sheets.
• Build and continuously refine the forecasting model to incorporate sell-through actuals, promotional lifts, launch sizing, seasonal patterns, channel-specific trends and viral/social-driven demand spikes (TikTok trend cycles, creator activations).
• Maintain a rolling 18-month weekly demand horizon to support PO timing and supply planning.
• Track forecast KPIs (MAPE/bias by franchise, channel, SKU); identify variances and drive improvements.
• Ensure the demand plan and financial model are aligned across internal and external partners.

S&OP Process

• Own the monthly S&OP cadence: prepare materials, coordinate cross-functional inputs, facilitate reviews, and document outcomes.
• Manage the weekly cadence to actualize sell-through and sell-in data and incorporate new launches, promotions, and animations.
• Translate demand plan outputs into clear supply recommendations (including safety stock strategy on hero/trending SKUs, and reorder point adjustments) in partnership.
• Flag emerging trend/viral signals to give Operations lead time for expedited replenishment or supplier capacity adjustments.

Cross-Functional Collaboration

• Partner with Sales and Marketing to align the demand plan with promotional calendars, launch events, and influencer activations.
• Serve as the demand planning counterpart to retail customer planners at Sephora and Space NK.
• Collaborate with Product Development on new launch sizing and support Finance with mid to long-term business planning.

Systems and Reporting

• Maintain the demand planning file as the single source of truth.
• Build and publish a monthly dashboard covering forecast accuracy, inventory health, weeks of supply, and channel sell-through trends.
• Support ERP and demand planning system implementation as the business scales. 
• Build and maintain SOPs for the demand planning and S&OP process.

WHO YOU ARE

• 6 years leading omnichannel demand planning in the beauty or fashion industry. 
• Proven success leading the S&OP cycle and IBP process with deep knowledge of supply chain, inventory management, and demand planning.
• Obsessed with forecast accuracy and continuous improvement.
• A commercially minded, master communicator with strong cross-functional collaboration skills. 
• Advanced knowledge in omnichannel forecasting across DTC, marketplace, and retail replenishment.
• Experience using ERP-integrated platforms such as SAP, Oracle, NetSuite, and Fulfil.io.
• Thrive in a fast-paced, entrepreneurial environment using Apple and Google.
• Bonus points for color cosmetics experience.

WHO WE ARE

Kulfi is a color cosmetics brand redefining what bold, joyful beauty looks like today. Inspired by South Asian culture and created for everyone, we design high-performance, easy-to-use products that celebrate individuality, self-expression, and color without compromise. Founded by a team deeply rooted in product and community, Kulfi has grown into a scaling omnichannel brand with a strong presence across DTC and leading global retailers including Sephora and Space NK.

OUR BENEFITS

Health: Medical, Dental & Vision

Financial: Life Insurance | Health FSA | Commuter | 401(k) with match | Annual Performance Bonus

Wellness: PTO, Sick, Holiday & Wellness Reimbursement