What are the responsibilities and job description for the Digital Marketing/Local Sales Manager (3+ yr exp req.) position at KTEN?
Digital/Local Sales Manager
KTEN, the NBC, ABC, and CW affiliates in the Sherman-Ada DMA, is currently seeking a Digital/Local Sales Manager to lead our multiplatform sales team. The ideal candidate will possess strong leadership skills and have a passion for selling and teaching across both broadcast and digital ecosystems.
Duties include but are not limited to:
- Manage local sales team and oversee all sales activities
- Establish and implement strategic plans for the sales team
- Recruit, train and motivate local Account Executives
- Clearly define Account Executive performance expectations for both television and digital goals
- Develop and maintain strong client relationships with local businesses and regional advertising agencies
- Communicate effectively with other managers and supervisors
- Drive aggressive new business development by bundling broadcast and digital platforms (including CTV, programmatic display, and targeted video)
- Manage television inventory and digital pricing strategies to maximize revenue yield
- Oversee accounts receivable, credit policies, and digital campaign pacing/fulfillment tracking
- Review and resolve preemptions daily
- Effectively forecast broadcast and digital sales revenue
- Conduct weekly sales meetings and specialized digital sales training
Qualifications/Requirements:
- Must be willing to work in Denison, Texas
- Proficient in Microsoft products, including Outlook, PowerPoint, Word and Excel
- Deep understanding of the digital landscape, including streaming media and audience targeting
- Five years of broadcast media sales or digital marketing experience is preferred
- Good driving record
- Must be a skilled negotiator and problem solver
- Wide Orbit, Nielsen/Comscore, and digital dashboard experience preferred
Please send resume and cover letter to:
Sean Boardman
General Sales Manager
KTEN-TV
10 High Point Circle
Denison, TX 75020
sboardman@kten.com
Lockwood Broadcast Group and KTEN provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. A pre-employment drug test is required, along with a background screen as allowed by federal, state, and local laws and regulations.
Pay: $55,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health savings account
- Paid time off
- Parental leave
- Vision insurance
Experience:
- Broadcast Media Sale/Digital Marketing: 3 years (Required)
- Nielsen/Comscore Digital Dashboard : 3 years (Required)
Work Location: In person
Salary : $55,000 - $80,000