What are the responsibilities and job description for the Director of E-Commerce position at KT Appliance?
About KT Appliance
KT Appliance is a fast-growing, multi-channel appliance retailer and wholesaler. We operate a direct-to-consumer e-commerce platform and a B2B builder supply division, carrying 80 brands and serving residential consumers, developers, and contractors nationwide. Our products, kitchen and laundry appliances are high-ticket, large-format goods requiring freight shipping, scheduled delivery, and white-glove in-home service.
The Role
We're looking for a hands-on, results-driven Director of E-Commerce to lead and scale our online business someone who can own both revenue growth and operational execution, with a deep understanding of selling and delivering large-format goods.
What You'll Do
🔹 E-Commerce Strategy
• Own the e-commerce P&L
• Drive acquisition, conversion, and retention strategies
• Track KPIs: conversion rate, AOV, CAC, ROAS, and margin
• Identify opportunities in pricing, bundling, and category expansion
🔹 Shopify Plus & Merchandising
• Own and optimize the Shopify Plus storefront
• Manage developers and third-party tools
• Oversee product pages, collections, filters, and content
• Build product bundles and kitchen packages to increase AOV
🔹 Digital Marketing
• Lead paid media (Google Shopping, Performance Max, Meta), SEO, and email/SMS
• Build content strategies for high-consideration purchases
• Optimize the full funnel: awareness → conversion → retention
🔹 Logistics & Fulfillment
• Oversee LTL freight shipping, scheduled delivery, and white-glove installation
• Manage logistics providers, trucking companies, and delivery partners
• Reduce delivery times, lower costs, and minimize damages
• Build scalable processes for inventory, order management, and returns
🔹 Customer Experience
• Improve the purchasing journey for complex, high-ticket products
• Own returns, claims, and post-purchase workflows
🔹 Leadership
• Build and lead a high-performing e-commerce team
• Collaborate cross-functionally with supply chain, purchasing, CS, and sales
• Report performance insights and strategic recommendations to the CEO
What We're Looking For
- 5–10 years of e-commerce experience with leadership responsibility
- Proven track record selling high-ticket, bulky, or complex products
- Hands-on Shopify Plus experience
- Strong knowledge of freight shipping: LTL, dedicated routes, white-glove service
- Experience managing delivery scheduling and in-home service coordination
- Analytical, data-driven, and execution-focused
Bonus Points
- Experience in appliances, home goods, or white goods
- Background in supply chain, logistics, or operations
- Experience in DTC or omnichannel retail
- Familiarity with Klaviyo, Google Merchant Center, or similar tools
- Experience scaling e-commerce in a high-growth or founder-led company
📩 Interested? Send us a DM or apply directly. We'd love to connect.
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