KraveBeauty Marketing Director

About the position:

We’re looking for a Marketing Director to take the reins for the overall strategy and success of KraveBeauty’s marketing and communications program including, but not limited to, the oversight of all aspects of internal and external digital marketing; brand messaging; content marketing; media relations; event management; and overall brand management. You’ll be overseeing the entire Marketing and Creative department and reporting to and working closely with the Founder/CEO to translate the company’s vision and mission into all consumer-facing channels.

A successful Marketing Director at KraveBeauty is:

• A marketer who knows how to build an audience for KraveBeauty
• A marketer who knows how to propel KraveBeauty’s organic growth and strategically expand the customer base without relying on new product launches
• A coaching leader who seeks and values the team’s input and knows how to nurture, coach, and develop the team members
• A fast and agile marketer that encourage the team to experiment and execute their ideas

A little list of things that motivates us to do our job at KB:

• We are interested in doing well by doing good
• We want to slow down the beauty industry that has become a lot like fast-fashion
• We want to make sure the space is as inclusive as possible by normalizing normals
• The beauty industry has operated on maximizing profits at the expense of excluding people and harming the environment. Clean beauty, non-toxic beauty, euro-centric beauty standards, 20 step skincare routine, etc.-- all have a common theme to sell more products. We’re interested in reinventing how we do capitalism moving forward
• We don’t want to grow by creating unnecessary demands. We believe it’s more on-brand for us to sell 1 product to 10 people rather than selling 10 products to 1 person.

Responsibilities

• Integrated Marketing: This part of the role focuses on the different marketing disciplines that factor into the successful adaptation of a 360 marketing plan
• Team Integration Management: This part of the role focuses on the hands-on development and management of tasks and roles within each team
• Leadership Administrative: This part of the role is focused on leadership and accountability; The Marketing Director will oversee all other associates in each department as well as overall budgets, schedules, and general performance metrics

Requirements

• 8-10 years of experience in marketing, preferably in the D2C consumer brand
• Minimum 4 years of leadership experience with a successful track record leading and growing a marketing team
• Experience in global marketing is a plus
• Strong understanding and experience in the digitally-native consumer brand sector
• Strong leadership skills, entrepreneurial attitude, and can-do mentality
• Demonstrated ability to lead and thrive in a fast-moving yet collaborative environment
• Proven track record of working in a metrics-driven environment

Job Type: Full-time

Pay: $74,000.00 - $190,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Multiple Locations

Salary : $74,000 - $190,000