Director of Marketing

General Overview

The Director of Marketing for KR Wolfe develops and executes marketing and communication strategies to achieve company and business growth goals, oversees the marketing team, manages marketing budgets, and analyzes campaign performance using both traditional print and digital methods to maximize ROI and increase brand engagement and recognition with an omni-channel approach. The Director of Marketing’s key responsibilities include market research, developing marketing and promotional plans, management of the KR Wolfe brand, management of digital marketing channels, public relations, and budget/revenue. The Director of Marketing should have strong analytical, leadership, and communication skills.

Key Responsibilities

Strategic Planning:

• Create and implement comprehensive marketing strategies that align with KR Wolfe’s overall business goals and promote brand growth
• Partner with executive leadership, BUs and other cross-functional teams to ensure alignment and strategic collaboration
  
  

Team Leadership:

• Manage, mentor, and scale KR Wolfe’s marketing team, providing guidance and the freedom to excel, fostering a high-performing and collaborative culture
• One direct report: Marketing Manager
  
  

Demand Generation & Campaign Management:

• Own strategy and execution for demand generation, lead acquisition, and customer lifecycle marketing
• Partner with BU teams to develop go-to-market plans, positioning, and sales enablement tools
• Plan, create, and execute omni-channel campaigns that communicate product value and customer success stories, including digital and traditional advertising, promotional events, new business offerings, etc. Encompassing but not limited to:
• Search and display advertising (PPC campaigns)
• Social media advertising
• Video advertising
• Native advertising (Website and SEO management)
• Email marketing
• Retargeting campaigns
• Mailers, flyers, postcards, sales sheets, case studies, and white papers

Budget and Resources Allocation:

• Develop and manage the annual marketing budget, ensuring efficient allocation of resources across projects
  
  

Market Analysis:

• Conduct market research to identify trends, analyze competitor activities, and understand customer behavior to inform strategic decisions
  
  

Content Development:

• Collaborate with internal and external stakeholders to create engaging content specific to KR Wolfe for various platforms, including website, social media, and publications
  
  

Performance Monitoring:

• Track key marketing metrics, analyze campaign results, and provide regular performance reports to executive leadership
  
  

External Relations:

• Serve as a representative of KR Wolfe to external parties, build strategic partnerships, and manage relationships with media and stakeholders
  
  

Qualifications And Essential Skills

The Director of Marketing at KR Wolfe should have advanced expertise in the following areas:

• Bachelor’s degree in Marketing or related field
• 10 years of progressive marketing experience, with leadership experience
• Proven success in building and executing marketing strategies that drive growth
• Strong understanding of digital marketing channels, analytics, and modern marketing tech stacks (e.g., HubSpot, Google Analytics, etc.)
• Exceptional leadership, communication, and organizational skills
• Experience in Healthcare, facilities, construction is a plus
• Collaborative and adaptable with strong business acumen
• Comfortable in a fast-paced, high-growth environment
  
  

Strategic Thinking:

• Ability to develop and execute long-term marketing plans
  
  

Leadership Management:

• Proven ability to lead and motivate a team, delegate tasks, and conduct performance evaluations
  
  

Data Analysis and Problem-Solving:

• Strong skills in analyzing data to derive actionable insights and make data-driven decisions
  
  

Communication:

• Excellent verbal and written communication skills for interacting with stakeholders, leading teams, and presenting reports
  
  

Technical Proficiency:

• Deep understanding of various marketing tools and platforms, including CRM, SEO, design software, social media, email marketing platforms, and digital analytics
  
  

Financial Acumen:

• Capability to manage and optimize marketing budgets and project expenditures
  
  

Compensation and Benefits

• Competitive salary plus bonus
• Health, dental, and vision insurance
• 401(k) with company match
• PTO and flexible work options
  
  

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