Associate Director, Web Personalization

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KPMG is currently seeking an Associate Director, Web Personalization to join our Clients and Markets organization.

Responsibilities:

• Define and execute the enterprise web personalization roadmap, championing the shift toward predictive, real-time content experiences; design dynamic digital experiences that autonomously adapt to user behavior, intent, and lifecycle stage
• Lead the deployment and optimization of AI conversational agents and real-time recommendation engines on the site; ensure visitors receive immediate, tailored guidance, interactive dialogue, and relevant resources that mimic a bespoke, one-to-one consultation
• Oversee a sophisticated optimization framework that transcends basic A/B testing; utilize machine learning capabilities and real-time behavioral data to continuously test, refine, and scale complex web experiences and conversion pathways
• Actively evaluate, shape, and evolve our digital personalization ecosystem; partner with technology and architecture teams to integrate new AI capabilities, assess emerging platforms, and ensure our architecture seamlessly supports sophisticated, real-time web decisioning
• Partner with data and intelligence teams to leverage enterprise customer data and predictive models; build robust, dynamic audience segments that trigger personalized site experiences the moment an account or user lands on a digital property
• Establish KPIs and measure the impact of AI-driven web experiences against core business objectives; provide executive-level reporting on how real-time personalization and conversational agents are driving engagement, generating pipeline, and improving overall digital ROI
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment
  
  

Qualifications:

• Minimum eight years of recent experience in digital marketing, with a focus on web personalization, A/B testing, and conversion rate optimization (CRO)
• Bachelor's degree from an accredited college/university in marketing, information technology, analytics, or a related field required
• Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows, and CMS Platforms
• Proven track record of moving organizations beyond traditional A/B testing to implement real-time, AI-powered digital experiences that drive measurable revenue impact
• Excellent stakeholder management skills, with experience acting as a strategic technology advisor to senior marketing leaders
• Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)
  
  

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Follow this link to obtain salary ranges by city outside of CA:

https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=6167_9_26 California Salary Range: $136000 - $259000

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Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.