Director, Field and Ecosystem Marketing

Kore.ai is a globally recognized leader in the conversational and generative AI space helping enterprises deliver extraordinary experiences for their customers, employees, and contact center agents. Kore.ai’s goal is to empower businesses with effective, simple and responsible AI solutions that create engaging interactions. sectors serving over 100M of consumers and 500,000 employees worldwide. With billions of interactions automated using our AI-powered technology, we have been able to save over $500M for these companies.

Kore.ai is one of the fastest growing AI companies globally. We are recognized as a leader by the leading technology and industry analysts like Gartner, Forrester, IDC, ISG, Everest, and others.

Founded in 2014 by serial successful entrepreneur, Raj Koneru, Kore.ai supports customers globally across offices in Orlando, Hyderabad, New York, London, Germany, Dubai Frankfurt, Tokyo and Seoul.

We’re reshaping the way companies harness the power of AI, simplifying and enhancing accessibility. Work alongside some of the brightest minds in the industry to pioneer safe, reliable solutions. Join the Kore.ai team and help companies of all sizes simplify the adoption of advanced AI solutions responsibly.

Overview

We are seeking a strategic, field-oriented Director of Field & Ecosystem Marketing to drive revenue growth through our global partner ecosystem and regional field programs. This is a high-impact leadership role responsible for turning field engagement and ecosystem partnerships into scalable growth engines.

This leader will architect and execute integrated go-to-market strategies across GSIs, ISVs, VARs, BPOs, TSDs, Channels and hyperscaler alliances — tightly aligned with regional sales priorities and enterprise expansion goals.

The ideal candidate blends field marketing excellence with deep ecosystem expertise, bringing operational rigor, executive influence, and a strong track record of driving measurable pipeline impact.

LOCATION: San Mateo, CA

Responsibilities

Field & Ecosystem GTM Strategy

• Develop and execute a global Field & Ecosystem Marketing strategy aligned to revenue and pipeline targets.
• Partner with regional sales leaders to build integrated quarterly and annual field marketing plans.
• Identify priority industries, solutions, accounts, and geographic growth plays.
• Drive triangulated GTM motions across ecosystem partners and hyperscalers.
• Ensure alignment between global strategy and regional execution (NA, EMEA, LATAM, APAC).
  
  

Field Demand Generation & Pipeline Acceleration

• Design and scale integrated field programs including: Executive roundtables, Industry roadshows, Account-based marketing, Co-sponsored events, Digital-to-field activations
• Activate ecosystem partners (GSIs, ISVs, Channels, BPOs, Hyperscalers, VARs, etc) in revenue-driving campaigns.
• Drive structured pipeline acceleration motions (MQL → SQL → Closed Won).
• Partner with Sales, Alliances, BDR teams, and RevOps to ensure measurable follow-through.
• Own budget governance, MDF alignment (where applicable), and ROI accountability.
• Support major industry conferences and ecosystem sponsorships.
  
  

Ecosystem Content, Messaging & Activation

• Develop “Better Together” messaging frameworks and co-branded assets.
• Create executive-level solution briefs, industry POVs, case studies, and landing pages.
• Build repeatable campaign toolkits for field teams and partners.
• Lead ecosystem communication cadence (newsletters, win wires, partner spotlights).
• Support sales enablement materials to strengthen co-sell positioning.
  
  

Executive & Cross-Functional Leadership

• Serve as marketing lead across strategic ecosystem and regional field priorities.
• Align closely with: Channel & Alliances, Regional Sales, Product Marketing, Corporate Marketing, Revenue Operations
• Present pipeline impact, ROI metrics, and GTM strategy updates to senior leadership.
• Influence regional field priorities and partner activation strategy.
  
  

Program Operations & Performance Measurement

• Establish dashboards and KPIs to track:
• Marketing-sourced pipeline
• Partner-influenced revenue
• Event and campaign ROI
• Implement structured intake and campaign planning frameworks.
• Optimize programs based on conversion data and partner engagement metrics.
• Build scalable, repeatable field and ecosystem marketing playbooks.
  
  

Must Have

REQUIRED EXPERIENCE & SKILLS:

• Minimum 10 years of B2B marketing experience, including 5 years in Field, Channel, or Ecosystem Marketing required.
• Deep experience working with:
• Global System Integrators (GSIs), Resellers / VARs/ ISVs
• Hyperscalers (AWS, Microsoft, Google Cloud)
• Field and Industry events
• Account Based Marketing
• Proven success driving measurable pipeline growth through field and ecosystem programs required.
• Strong understanding of co-marketing, co-sell, and triangulation strategies required.
• Previous experience managing regional and global marketing budgets with ROI accountability required.
• Demonstrated ability to operate cross-functionally and influence senior stakeholders.
• Previous experience supporting global regions (North America, EMEA, APAC) required.
• Travel up to 25%.
  
  

Preferred

• Experience building field marketing programs from scratch or transforming underperforming ecosystems.
• Strong executive storytelling and presentation skills.
• Experience with ABM platforms and marketing automation systems.
• Comfort operating in high-growth, matrixed environments.
  
  

Education

• Bachelor’s degree in marketing required.
  
  

Depending on specific professional experience and geographical location of individuals, the salary for this position ranges from $175,000 - $185,000. Additional wage/bonus/commission and benefit details will be shared during the formal interview process for this full-time employment opportunity.