Digital Marketing Specialist

Metabo HPT’s corporate marketing communications & digital team is looking for a Digital Marketing Specialist to operate pay-per-click (PPC) marketing activities & maintaining the corporate website marketing content within brand standards and guidelines. This individual will work under the direction of the Sr. Marketing Communications & Digital Manager. This position will manage all paid search campaigns on Google, Amazon, Facebook, YouTube as well as other search and display marketing engines. In addition, this position will manage the day-to-day operations of the corporate websites and assist in managing content to our affiliate dealer websites to maximize ROI, drive traffic, and grow end users.

Responsibilities:

Digital Advertising

• Develop, implement, and manage digital marketing campaigns across search and social (Google, Facebook, YouTube) that promote company’s products
• Implement Amazon advertising activities
• Execute tests, collect, and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze PPC initiatives and campaigns
• Define and manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links

Corporate Website

• Implement all content activities for the organization’s website
• Write informative search engine optimized copy
• Update all sections of the website including homepage and all other categories
• Responsible for selecting templates, components and modules, adding/editing content (copy, images, video, tagging, SEO metadata) to compose web pages based on brand guidelines and stakeholder input
• Implement, maintain, and improve SEO activities including adding appropriate tags and keywords across all active pages
• Keep Unbounce landing pages up to date and report weekly activity as needed
• Collaborate with project teams (internally and externally) to produce web assets
• Work on redesign of corporate website including rebuilding templates and UX experience
• Evaluate and implement user experience improvements
• Optimize website for mobile experience
• Oversee the maintenance of corporate website
• Update PriceSpider data feed and report monthly activity
• Cultivate and implement additional written content and visual graphics to build expanded A content for corporate websites that can be used additionally on distributors websites
• Monitor, track and report marketing metrics and google analytics on a regular basis, create and deliver report to manager on regular basis
• Identify workflows and processes that help streamline communication and operational efficiency

PIM/Syndigo

• Manage inputting and disseminating online content effectively and accurately through Syndigo to retail partners such as Lowes, Amazon and Menards
• Support global PIM project as needed
• Connect all retail partners to Syndigo and maintain efficient flow of content

Content Implementation

• Work with marcom and to write and implement copy enhancement in a scheduled cadence
• Oversee updating visual assets to present a compelling story to drive sales
• Develop content to drive better digital user experience and enhance brand reputation

SEO/Optimization

• Define and implement SEO best practices across homepage, landing pages and product detail pages to drive maximum search exposure
• Build in-bound link strategy
• Optimize the structure and code of website to increase render speed

Skills:

• MUST have EXCELLENT writing/editing skills and an eye for grammar
• Experience using web-based content management
• Working knowledge of writing for search engine optimization
• Must demonstrate the ability to complete multiple tasks accurately, while consistently meeting deadlines, effectively and efficiently
• Ability to work effectively under pressure and to handle a heavy work load
• Positive, upbeat, can-do, professional and responsible attitude, independent and self-directed yet also team oriented
• Have a solid understanding and interest in modern web layout and trends, and always looking to create designs that are one step ahead of the curve
• Must be legally permitted to work in the United States

Education and/or Experience:

• College Degree in one of these fields: Marketing, Communications, Website Marketing or Related Digital Field of Study
• Minimum 3 to 5 years of experience in a website content/strategy/digital advertising role
• Experience in the professional services industry in a marketing capacity or with a marketing agency is desirable
• Experience working with a CMS including Sitefinity, Drupal & WordPress a plus
• Experience managing campaigns in Google, Facebook, YouTube and Amazon
• Experience with Google Analytics
• Does not need to be a developer, but must know basic HTML/CSS and be tech savvy and knowledgeable about latest online trends/tools
• Experienced following a web interface style guide
• Experienced in responsive design applications and best practices
• MUST be creative and constantly coming up with ideas to engage with our customers, create brand awareness, and grow the business.

Computer Skills:

• Advance PC knowledge
• Advanced knowledge of word processing and spreadsheet software
• Knowledge of CMS systems with preference for Sitefinity
• Knowledge of PIM system preferred but not required
• Basic website coding knowledge (CSS, HTML, Javascript)

Physical Demands and Work Environment:

KHA conforms to the American Disabilities Act (ADA).
The work environment is consistent with normal office conditions.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Experience:

• Marketing: 3 years (Preferred)

Work Location: In person

Salary : $46,266 - $66,936