Marketing Automation Professional

Koki Holdings is seeking an experienced Marketing Automation Professionalto join its global Marketing organization. Reporting within the Marketing function, this pivotal role is responsible for shaping and executing sustainable, innovative marketing processes, concepts, and systems that align with the company’s brand strategy and support the global organization. Acting as a strategic connector across functions, this position bridges marketing business needs with key internal stakeholders, driving operational excellence, process standardization, and brand growth. This is a high-impact role with significant cross-functional exposure and the opportunity to influence global marketing effectiveness and organizational success.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic Leadership

• Define and drive global marketing strategies, processes, and technology initiatives that align with the KOKI Group's vision and business objectives.
• Shape the roadmap for marketing transformation, digital engagement, automation, and AI adoption.
• Champion customer-centric marketing practices, set-up mechanics and continuous improvement across global markets.

Customer Experience & Digital Engagement

• Design, implement, and optimize customer-facing digital experiences, focusing short-term on marketing engagement and activation platforms and furthermore building frameworks for engaging websites, portals, self-service tools and AI-enabled solutions,
• Lead customer journey mapping initiatives to improve engagement and conversion across all digital touchpoints.
• Ensure a consistent and seamless customer experience across regions and channels and align globally.
• Translate customer, commercial, and marketing requirements into scalable digital solutions.

Marketing Technology, Automation & AI

• Identify, evaluate, and implement innovative marketing technologies, automation platforms, and AI-driven solutions.
• Lead integration efforts between CRM systems, marketing automation tools, customer portals, analytics platforms, and digital engagement tools.
• Drive personalization, automation, and self-service capabilities that improve customer and user experiences.

Marketing Process & Business Transformation

• Partner with Sales Business Units (SBUs) and regional Marketing teams to streamline and enhance global marketing processes, including improvement of recently launched Go-to-Market (GTM) process and execution.
• Identify opportunities to improve efficiency, simplify workflows, and standardize operations globally.
• Develop and implement best practices, governance models, and operating procedures.
• Explore emerging technologies and recommend solutions that support business growth and operational efficiency.

Global Systems & Standardization

• Lead the development, implementation, and optimization of global marketing systems and platforms, including Digital Asset Management (DAM) and customer engagement tools.
• Establish standardized processes, data governance, and system utilization practices across all regions.
• Ensure alignment between global standards and regional business requirements.
• Support regions with trainings and regular consultancy

Project management & Stakeholders & Vendor Management

• Foster strong partnerships with regional marketing teams, Sales, IT, Product Management, Customer Service, and executive stakeholders.
• Drive alignment, communication, and collaboration across global and regional organizations and teams.
• Manage relationships with external agencies, technology vendors, consultants, and implementation partners and steer budgets accordingly

Data Analytics & Performance Management

• Develop KPIs and reporting frameworks to measure customer engagement, marketing effectiveness, process efficiency, and platform adoption.
• Leverage analytics and customer insights to inform decision-making and prioritize enhancements.
• Present project outcomes, ROI, and strategic recommendations to leadership.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Technology, Digital Experience, or related field.
• 5 years of experience in Marketing Operations, Digital Experience, Marketing Technology, Customer Engagement, Business Transformation, or related disciplines.
• Experience leading global, cross-functional transformation initiatives.
• Expertise in marketing automation, CRM platforms, Digital Asset Management (DAM), customer engagement tools, and analytics platforms.
• Experience with AI applications, workflow automation, and digital customer experience solutions.
• Strong project management, stakeholder management, and change management capabilities.
• Establish Dashboards and KPIs for the dedicated indicatives and platform effectiveness, analyze user behaviour.

Potential Additional Qualifications

• Customer Journey Mapping
• UX/UI Fundamentals
• Customer Portal Management
• CRM and MarTech Platforms
• AI-Powered Customer Engagement Tools
• Digital Analytics (GA4, Adobe Analytics, Power BI, etc.)
• Agile Project Management

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

KHA conforms with the American Disabilities Act (ADA).

The work environment is consistent with normal office conditions.

Job Type: Full-time

DISCLAIMER:

This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. In compliance with the Americans with Disabilities Act, the Company will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. The Company is an Equal Opportunity Employer and does not discriminate against any employee or applicant based on race, color,

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person