What are the responsibilities and job description for the Senior Concept & Insights Trend Manager position at KOHLS?
About the Role
In collaboration with Director, Trend, Concepts & Insights lead the Trend team in synthesizing information to develop seasonal product visions, trend strategies, and consistent seasonal global merchandising and storytelling opportunities for complex categories and brands.
Support the Director in advancing key company initiatives and workstreams, including Proprietary Brand Excellence, while driving global cross-category storytelling and curated customer moments.
What You’ll Do
Lead cross-functional collaboration to identify key product concepts and insights that guide design, merchandising, and storytelling strategies
Cross-functional partnerships are driven by strategic initiative priorities and may include Design, Merchandising, Materials, Art, Analytics, and Insights teams
Lead and represent the team in cross-functional meetings to guide curation and connect insights, product concepts, and storytelling opportunities from concept to customer
Translate market data, trend research, and consumer insights into compelling seasonal concept presentations that inspire and drive product creation
Create seasonal color palettes and define color usage, capturing key color direction across global categories and ensuring alignment with seasonal storytelling and brand strategies
Support product curation and the development of key ideas within areas of ownership, identifying opportunities to strengthen customer relevance and brand differentiation
Maintain a deep understanding of brand aesthetic, business priorities, consumer shifts, and the competitive landscape to inform strategic direction
Forecast and validate emerging trends using both quantitative and qualitative data. Stay on the pulse of industry trends through analysis of competitive and aspirational retail, social and cultural movements, consumer behavior, and trend intelligence resources
Own deep research and deliver inspiring, actionable content tailored to category and business strategies.
Partner with Design, Merchandising, Materials, Art, and Insights teams to influence brand and product strategies and act as a thought partner to drive creative consistency across the organization
Leverage global research and internal analytics to anticipate future consumer behaviors and category opportunities
Ensure alignment and efficiency across internal insights teams to support data-driven decision-making
Clearly communicate key concepts, trend direction, and product stories through impactful cross-functional presentations and strategic storytelling
Manage multiple projects and timelines to deliver cohesive, on-brand seasonal concepts and strategic initiatives
Lead, coach, and develop a team that thrives on creativity, collaboration, innovation, and continuous learning
Drive continuous improvement through the adoption of innovative processes, AI capabilities, tools, reporting methods, templates, and communication practices that strengthen team effectiveness, creative output, brand consistency, and business impact
Act as an early adopter of emerging technologies and AI-driven tools to analyze trends, uncover insights, improve efficiency, and enhance decision-making
Perform additional tasks as assigned to meet evolving business needs
What Skills You Have
Required
7 years of relevant experience
Strong attention to detail
Strategic, creative and innovative thinker
Excellent communication and presentation skills
Proficiency in Adobe Creative Suite, Miro, and Google Workspace
This role is based at our Corporate Office in Menomonee Falls, WI, or the New York Design Office. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.