What are the responsibilities and job description for the Coordinator, Social Content Strategy & Influencer Marketing position at KOHLS?
About the Role
As Coordinator, Social Content Strategy & Influencer Marketing, you will support the planning, execution and optimization of Kohl’s paid and organic social content and influencer programs. This hybrid role will help bring campaigns to life across social channels and creator partnerships, driving sales, traffic, engagement and cultural relevance for Kohl’s.
What You’ll Do
- Support the development and execution of always-on and campaign-based paid and organic social content and influencer strategies, aligning with brand priorities, marketing plans, channel best practices, and business objectives.
- Coordinate social content development and publishing across Kohl’s channels, identifying trends, cultural moments, and performance insights to inform timely content opportunities and testing strategies.
- Support social and influencer programming across key brand moments, including seasonal campaigns, brand launches, special events, celebrity and talent moments, gifting initiatives, and press activations.
- Support end-to-end influencer and talent program execution, including creator research, outreach, contracting coordination, product fulfillment, briefing, content reviews, approvals, and campaign logistics.
- Partner with internal teams, agency partners, creators, and external stakeholders to execute integrated campaigns that extend influencer content across owned social, paid media, and broader digital channels to drive awareness, engagement, traffic, and conversion.
- Build and maintain relationships with creators and talent, identifying emerging voices and opportunities that authentically connect with Kohl’s brand and customers while ensuring content meets brand standards, platform requirements, and FTC disclosure guidelines.
- Monitor and report on social and influencer performance, translating results, audience insights, and media learnings into actionable recommendations to optimize future content and campaigns.
- Stay current on emerging platforms, formats, tools, and social behaviors, bringing forward innovative testing opportunities and providing cross-functional support for press, experiential, engagement, and broader marketing initiatives as needed.
- Additional tasks may be assigned
What Skills You Have
Required
- Bachelor’s degree in marketing, social media, public relations, journalism, communications, experiential marketing, or a related field.
- 1–3 years of experience in social media, influencer marketing, consumer PR, digital marketing, or a related discipline.
- Experience supporting paid and organic social content planning and execution.
Preferred
- Experience supporting influencer or talent-led marketing programs.
- Familiarity with Federal Trade Commission (FTC) guidelines and influencer disclosure requirements.
- Experience across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook, X, Snapchat, Threads, and emerging social spaces.
- Familiarity with social publishing, listening, reporting, or monitoring tools such as Sprout Social, Sprinklr, Khoros, Hootsuite, Brandwatch, Talkwalker, Meltwater, or NetBase.
- Experience working with agencies, creators, or cross-functional marketing teams.