What are the responsibilities and job description for the Senior Manager, KMN Analytics position at Kohl's?
This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.
About The Role
In this role, you will develop and lead the analytics, reporting, and insights for Kohl’s retail media network (KMN). You develop an analytics strategy that helps advertisers and brand partners understand campaign performance, ROI, and customer impact. You will transform complex data into actionable insights that strengthen advertiser relationships, drive incremental revenue and optimize the customer experience.
What You’ll Do
What Skills You Have
About The Role
In this role, you will develop and lead the analytics, reporting, and insights for Kohl’s retail media network (KMN). You develop an analytics strategy that helps advertisers and brand partners understand campaign performance, ROI, and customer impact. You will transform complex data into actionable insights that strengthen advertiser relationships, drive incremental revenue and optimize the customer experience.
What You’ll Do
- Develop and own the analytics framework for measuring retail media network performance across channels (onsite media, offsite digital media, traditional media)
- Design and productionize custom vendor performance reports
- Own and develop the product, including evaluating media performance, providing strategic recommendations, building and maintaining dashboards and integrating vendor and category insights beyond media performance
- Lead the design and delivery of campaign performance dashboards, reports, and post-campaign analyses for brand partners
- Define data requirements, partnering with engineering and analytics to structure scalable reporting pipelines, and developing frameworks to measure media performance
- Establish KPIs and benchmarks for media effectiveness, ROI and customer engagement
- Partner with Sales and Marketing to translate analytics into compelling narratives that support advertiser renewals and upsell opportunities
- Collaborate with Data Engineering and IT to ensure data accuracy, accessibility and scalability of reporting systems
- Implement advanced measurement methodologies (incrementality testing, attribution models, media mix modeling) to prove business impact
- Provide insights and recommendations to optimize targeting, creative and channel mix
- Influence media network strategy by connecting insights to broader company objectives and customer experience initiatives
- Analyze customer buying and digital behaviors to inform brand partner business strategies and marketing plans
- Additional tasks may be assigned
What Skills You Have
- 7 years of experience in marketing analytics, media measurement or data insights
- 3 years in retail media, digital advertising or e-commerce
- Proven ability to design and implement measurement frameworks for media effectiveness and ROI